Bleisure Travel

  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 22 readers -
  • The Benefits of a Virtual Hotel Tour

    … standing in whatever part of the hotel there’s a virtual tour of. With a virtual tour, guests have the chance to feel what it’s like to be inside your hotel before they get there. The interactive nature of the hotel virtual tour is one of it’s biggest benefits. In the era of social media, audiences and travelers want to be able to connect…

    E-Marketing Associatesin Social Twitter- 17 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 15 readers -
  • The Best YouTube Alternatives

    … audience are those looking for personal and business videos. If you want to post a great promo commercial or a video at a special event near your hotel, you can post it on Dailymotion. Because it’s based in Europe, travelers from across the ocean can easily find and view your videos. Dailymotion supports playback on all forms of digital devices and even…

    E-Marketing Associatesin Social SEO Content YouTube- 15 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 22 readers -
  • 5 Important Factors for Shooting Better Videos

    Hotels that present amazing video content on their websites and social media networks have a better chance of getting traffic and increasing their direct booking numbers. There are plenty of stats available online that show video content’s impact. Video is consumed online more than any other form of content because it is easier to connect to the viewer through motion picture.

    E-Marketing Associates- 15 readers -
  • The Power of the Hotel Concierge App

    … We are currently living in a time where the smartphone is one of the most important and technologically advanced consumer products in the hands of the public. The possibilities of what a smartphone can do are insurmountable. The smartphone is also important when it comes to travel. In an era where people want faster check ins and less human…

    E-Marketing Associatesin SEO Content- 12 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 17 readers -
  • What Hoteliers Need to Know About Bleisure Travelers

    … to the nearby festival, amusement park, top tourist destinations, etc. Instead, if a majority of your bleisure guests travel with their significant other, then tailor your package to a romantic evening on a cruise or a combination of a spa and fancy dinner date. According to a 2014 BridgeStreet Global Hospitality survey, 83% of business travelers use…

    Aileen Hoang/ E-Marketing Associatesin Google- 24 readers -
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