• 3 Brands in Boring Industries That Tell Amazing Stories

    … storytelling that appealed not only to sports fans but also to anyone who’s ever faced a major life obstacle. Who knew that a brand selling batteries could create something so powerful and so popular? Blendtec Selling a blender may not sound like the most exciting task in the world, but by genuinely freaking out their audience, Blendtec harnessed…

    Julia Lynn Rubin/ The Content Strategistin Content- 17 readers -
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