• LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data

    … LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data December 22, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Apple buys Shazam, Fiverr, Satisfi Labs…

    Asif Khan/ Street Fight- 14 readers -
  • How Brands Can Use Location Intelligence to Target Travelers

    … This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact, travel…

    Street Fight- 12 readers -
  • Local Marketing Tricks and Treats for Halloween 2017

    … Halloween is just around the corner — a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers? Thanks to the inherent generosity of the holiday, spending will be huge. Last year some 171 million…

    Street Fight- 22 readers -
  • How Brands Can Use Location to Ace Back-To-School Ad Campaigns

    … their media spend. But insights from a recently conducted Blis study reveal that brands could be throwing their back-to-school ad dollars to the wind if only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used or used…

    Street Fightin How To's- 19 readers -
  • Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

    … From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard, over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans. It also means festivals…

    Street Fightin How To's- 20 readers -
  • Beyond real-time: How location based marketers look to the past to predict the future

    … The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly. Today, advertisers continue to use real-time…

    Digidayin How To's- 24 readers -
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