• Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue?

    … and the people who wanted to hire them. What’s the next step? We’re introducing blockchain technology to help make the platform more trusted and more democratically governed. Once we have blockchain in place, users profiles and the tools they use to manage their freelance business will be portable and governed by the open freelance community. Transactions…

    Tom Grubisich/ Street Fight- 8 readers -
  • What is Blockchain Technology?

    … Look at a dollar bill, and you’ll find a serial number. On a check, you’ll find a routing and account number. Your credit card has a credit card number. Those numbers are centrally logged at a location somewhere – either in a government database or a banking system. As you look at a dollar, you have no idea what its history is though. Perhaps…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …. 80 percent can’t measure their social media effort or content marketing. A majority of marketers admit they don’t understand their martech stack. However, I’m starting to see evidence that companies big and small are starting to question these practices and begin to re-set in a dramatic fashion. There are too many people in marketing…

    {grow}- 26 readers -
  • The Future of Self-Executing Contracts Using Blockchain

    … What if contracts could automatically self-execute if certain conditions are met? In this infographic, The Power of Smart Contracts on the Blockchain, Etherparty describes just how this isn’t the future – Smart Contracts are becoming the reality. Smart contracts could take the subjective nature of contract qualification and negotiation out…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Everything you need to know about the IAB ads.txt initiative

    …If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it. Please visit Marketing Land for the full article…

    Marketing Land- 14 readers -
  • The future of marketing in a blockchain world

    … By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies. Blockchains can be used…

    {grow}- 14 readers -
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