Blockchain

  • Everything you need to know about the IAB ads.txt initiative

    …If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it. Please visit Marketing Land for the full article…

    Marketing Land- 14 readers -
  • The future of marketing in a blockchain world

    … By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies. Blockchains can be used…

    {grow}- 14 readers -
  • Basic Attention Token looks to re-invent online advertising

    … By Kiki Schirr, {grow} Contributing Columnist if you can’t see the video above, click here: Basic Attention Tokens Video By Kiki Schirr, {grow} Contributing Columnist These are the startling opening lines to Basic Attention Token’s business case whitepaper, the in-depth document every cryptocurrency prepares to explain their business…

    {grow}- 13 readers -
  • What is an ICO and what does it mean to new businesses?

    … By Kiki Schirr, {grow} Contributing Columnist In the news recently, you may have heard of a new phenomenon called the “ICO.” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies…

    {grow}- 15 readers -
  • How The Blockchain Will Change Digital Marketing

    …If you’re like most people you probably think of Bitcoin when you hear the word “blockchain.” While Bitcoin was the first application of blockchain technology, the fundamental principle of how “digital ledgers” work has many more applications than just cryptocurrency. One which I’m keen on watching unfold is the potential use in digital marketing and […]…

    Harris Schachter/ OptimizePrimein How To's- 34 readers -
  • WTF is an initial coin offering?

    … There’s been a lot of talk lately about initial coin offerings, known as ICOs. Enthusiasts tout ICOs as the future of venture investing in the blockchain world. “The precedent we’re about to establish will be the future of the entire sector. VC as an asset class has delivered good returns historically, but they’re locked up for five or 10 years…

    Digiday- 17 readers -
  • Why blockchains won’t revolutionize finance

    … Blockchains are capable of a lot. They’re good for tracking pork chops. They can help put a stop to the spread of conflict diamonds. With blockchains, doctors can better track patient data, freeing them up to actually see their patients instead of fiddling with all that paperwork. Refugees who don’t have access to basic health and financial…

    Digiday- 15 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    …% of marketing professionals said personalization of customer experience is extremely important Tweet This! $30 million in annual savings by leveraging social media data in claims and fraud analytics Tweet This! By 2020, 66% of banks will have blockchain in commercial production and at scale Tweet This! Organizations will rely on smart data…

    Douglas Karr/ Marketing Technology Blogin EMail- 44 readers -
  • Ask a VC: Why Andrew Parker thinks blockchain is past its prime

    … Blockchain is going to revolutionize financial services. Unless it won’t. Too often, blockchain solutions for financial services are square pegs trying to fit in round holes, according to Andrew Parker, a partner at Spark Capital. While bitcoin and its underlying blockchain technology are interesting and maybe even revolutionary inventions…

    Digiday- 33 readers -
  • Inside blockchain’s simmering war of semantics

    … Blockchain has a branding problem, and a recent skirmish involving R3 shed new light on it. The company, perhaps the most high profile and well funded of blockchain technology companies, had to put out a small fire last week after a presentation in which it said it doesn’t need to use a blockchain. In the Tuesday afternoon presentation about…

    Digiday- 27 readers -
  • What is Blockchain and what is its impact on marketing?

    …) the technology behind it, Blockchain, is here to stay. This guide — let’s call it Blockchain 101 — is intended to give you a brief but thorough introduction to the technology that could very well change the Internet as we know it. First, I’ll go over how it works and then introduce some key terms so that you can discuss it with others…

    {grow}- 21 readers -
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