• Startup Valuation: 7 Methods to Calculate Your Startup’s Value

      If you are trying to raise money for your innovative startup at some point investors will ask “What's your pre-money valuation?”. Now, you could just plug a number out of thin air and hope for the best. But savvy investors want to know they can expect a 10x return on their invested capital, so they will dig deeper and try to understand how you got to that startup valuation.

      Lawrence Tam/ Lawrence Tam- 25 readers -
  • Humans of 3Q: Meet Brendan Davitt

    … (In the spirit of Movember…this was last year! Stay tuned for this year’s ‘stache.) Our Humans of 3Q series continues this week with Brendan Davitt, a Search Account Coordinator in our Burlington, Vermont office. Get to know Brendan below: Explain your role at 3Q in 3 sentences or fewer: As an AC, I handle all production related tasks…

    3Q Digital- 3 readers -
  • Best 3Q Office Series: New York City

    … March 2017 marked a new milestone for the 3Q New York office – ever-expanding with awesome talent, we relocated to a larger office on the 10th floor in the heart of the Flatiron District. Only a hop, skip, and a jump away from Madison Square Park, our location means we can chill under the trees […] The post Best 3Q Office Series: New York City…

    3Q Digital- 4 readers -
  • A QBR-Season Gift: PPT Macro for Table Resizing

    … So, QBR season has arrived once again and with it, PowerPoint decks. So. Many. PPT decks. One time-consuming task in every data-heavy presentation is making sure that every table is the same size, shape and placement on each slide. Doing this by eye is error-prone, boring and causes excessive coffee consumption. Not doing it means […] The post…

    Jesse Morris/ 3Q Digital- 5 readers -
  • No Brand Guideline, No Problem: Tricks to Keep Your Creative Consistent

    … A guide for working with designers on creating creative without a brand guideline: Your company’s brand guideline is important for designers and developers to maintain a strong brand identity. A strong brand is essential to communicate to consumers and users to promote brand loyalty and recognition. Often, though, smaller companies and startups…

    3Q Digital- 10 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    …, AppLovin, etc.) and on paid search (Google, Yahoo, Bing). Nearly all of the social channels have their own proprietary user interface that allows for scalable campaign management, as do some of the search providers and the options for display advertising. But the majority of publisher networks for web and mobile display don’t come with in-house tools…

    Nanigansin Social Paid Search Display Retargeting- 14 readers -
  • The Essential SEM Holiday Campaign Checklist

    … It’s hard to believe that we’re on the home stretch to the biggest month of the year for retailers and advertisers alike. How big, exactly? According to the National Retail Federation, up to 30% of annual sales occur between Thanksgiving and Christmas. If you haven’t started planning your SEM holiday strategy yet, don’t fret! This […] The post The Essential SEM Holiday Campaign Checklist appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 7 readers -
  • Design for Impact: The Value of a Creative Brief

    … Lately, we’ve been thinking A LOT about process on our Creative Team. Why? Well, let me take a step back and explain. When I started at 3Q close to four years ago, there were two people on our Creative Team – that is, a designer and me. Fast forward to today, and there are nine […] The post Design for Impact: The Value of a Creative Brief…

    3Q Digital- 5 readers -
  • Humans of 3Q: Meet Svitlana Graves

    … Our Humans of 3Q series kicks off with Svitlana Graves, CRO Analyst out of San Francisco, CA! Get to know Svitlana below: Tell us about what you do at 3Q. I am Conversion Rate Analyst and my goal is to help lift our clients’ conversion rates beyond what they thought possible. Another goal, just as important, is […] The post Humans of 3Q: Meet…

    3Q Digital- 8 readers -
  • Best 3Q Office Series: Austin

    … I’m going to let you in on a little secret. The other offices won’t admit this, but the Austin office is by far the coolest at 3Q. They’ll deny it, and will try to convince you otherwise, but we all know the truth.. Our other offices are amazing too. NYC, SF, San Diego, San Mateo, […] The post Best 3Q Office Series: Austin appeared first on 3Q…

    3Q Digital- 11 readers -
  • How-to: Adjust Your Campaigns for Time Zones and Daylight Savings

    … Whether it’s time for the clock to fall back or spring forward, there may be an impact on your international ad scheduling. Many countries around the world do not participate in daylight savings time, and it is vital to update your hourly ad scheduling settings to reflect accurate times for modifying bids, targeting, or excluding […] The post How…

    3Q Digitalin How To's- 11 readers -
  • RLSAs and Promotions: A Killer Q4 Combo

    … Q4 is the season for giving. Luckily for search marketers, RLSAs are the gift that keeps on giving. If Q4 is peak seasonality for your company or client, your products likely make good gifts. Remarketing to current and past customers during peak holiday times is often a great eComm strategy. This is easy to do […] The post RLSAs and Promotions…

    3Q Digital- 6 readers -
  • 4 Ways to Prep Your Holiday Retail Campaigns in November

    … We’re in crunch time! You’ve prepped your feeds, set your calendars and bidding strategies, got your ad copy ready…but there are still a few tactics to put in play that can move the needle during the impending holiday traffic surge. These include: Ad Customizers – Countdown Ads If there ever is a time to use […] The post 4 Ways to Prep Your…

    3Q Digital- 9 readers -
  • Real Time Bidding: An Overview of Auction Types

    … Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types…

    Nanigans- 17 readers -
  • Google’s Ghost Ads: What They Are and How They Work

    … “How do we know that display campaigns are doing anything?” “Those people probably would have converted anyway!” We’ve all heard some version of these questions/statements from our clients, and they are very valid concerns. In the past, the only way to answer them was to segment out a geo-region, run a PSA test, or try […] The post Google’s Ghost…

    Jesse Morris/ 3Q Digital- 8 readers -
  • What fidget spinners can teach us about how fads disrupt digital marketing

    … As many of you may know now, a fidget spinner is a toy that experienced a craze of popularity this year around early April. I assume many of you found out about this quirky toy in a variety of ways. Here is how I found out: In March of 2017, I launched a search campaign […] The post What fidget spinners can teach us about how fads disrupt digital…

    3Q Digitalin How To's- 15 readers -
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