• Tracking Multilingual Sites in Google Analytics

      I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course forums by a student named Jeannie.

      Depth of Knowledgein Google- 12 readers -
    • Social Media Marketing Cheat Sheet

      Marketing Successfully in Social Media During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform.

      Lawrence Tam/ Lawrence Tamin Social- 15 readers -
  • What You Should Watch for When Looking for a Good Web Hosting Deal in 2017

    … More than the front end, a lot of important things happen on the back end, hinged on web hosting. For one, and not many people realize, is that your online marketing efforts depend on the right web host. This is why it’s so important to get it right the first time to avoid wasting time and money.…

    Blogtrepreneur- 14 readers -
  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    … The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile…

    Nanigansin Retargeting- 13 readers -
  • Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 12 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored ...

    Nanigans- 12 readers -
  • Master the Mobile Ad Experience with Facebook Canvas

    … achieve your mobile advertising goals. A Canvas crash course The Canvas experience appears within a Facebook user’s news feed much like any other ad. It can be attached to any Facebook feed ad formats. The ads are differentiated with a a small arrow up button at the bottom of the creative . Once users click on the creative, they’re brought to a full…

    Nanigansin Social- 15 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess…

    Nanigansin Retargeting- 20 readers -
  • Who’s Hiring in Growth Marketing: Stitch Fix, Williams-Sonoma,

    … performance and weekly and monthly targets met Being a platform expert, familiar with all optimization levers and features of both the 3rd party social advertising tool and Facebook,Twitter etc. For the full job posting, click here. Digital Marketing Specialist, (Chico, CA) Company Brief is the fastest-growing online home improvement…

    Nanigans- 19 readers -
  • Want More Digital Marketing Success? Track Everything

    … With so many different types of digital marketer, no two professionals ever rely on the same exact strategy. However, there is one trait the most successful marketing professionals share: they’re willing and able to track each and every action they take (and the results). With this in mind, let’s examine exactly what this means: Track What…

    Lawrence Tam- 13 readers -
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