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    • Don’t Let Your Website Fall Victim to Negative SEO

      Negative SEO occurs when a competitor intentionally attempts to downgrade your websites SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site.

      Paveyain SEO- 20 readers -
    • The Instagram Advertising Resources Marketers Need to Read

      Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans.

      Nanigansin Social- 9 readers -
    • Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers

      The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information to customers.

      Paveya- 20 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want…

    Nanigansin Social- 18 readers -
  • 5 Things You Need to Know About Hiring Virtual Help

    … According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I…

    Lawrence Tam- 10 readers -
  • Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work…

    Nanigans- 13 readers -
  • Your First Launch as an Entrepreneur

    …, founder of Paul Mitchell Systems, who recommends making sure that your product or your service is of such high quality, that people will be compelled to purchase it again. This idea comes in handy especially when you have a low budget and marketing is not necessarily in the cards, in the beginning. Avoid the “Valentine’s Day Syndrome” It's…

    Lawrence Tam- 18 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers…

    Nanigansin Social- 12 readers -
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