Blog Analytics

  • The Key Metrics of Analytics for Inbound Marketing

    … to lead conversion rate, year over year progress, lead to customer conversion rates, and benchmark factors for each. 2 to 3 times per week – monitor traffic sources, visits by traffic source, lead and conversion rate by referral source as well as year over year changes and benchmark comparisons. 2 to 3 times per month – review granular data within…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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