Blog Community Building

    • How to find homegrown content marketing evangelists

      By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

      {grow}in Content How To's- 10 readers -
  • 10 Maxims of Successful Blogging

    … world. The only way to stand out is to dig down deep and bring your own story to the world. Your point of differentiation is you. You have no competitors. Write a blog post that only you could write. 2. The biggest challenge to blogging isn’t having the time, the ideas, or the resources to do it. It’s having the courage to do it. It takes guts…

    {grow}- 17 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • When Social Media Piranhas Strike

    … and energy into coming after you. So why give them a reason to do it? Role Model, Icon, Celebrity = Influencer Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about). If they like or know you well enough, they may even promote…

    {grow}in Social- 13 readers -
  • Do you have to be a great writer to be a great blogger?

    … for a blog post and 3-4 key bullet points and let a professional work their magic. Start You cannot become a great blog writer in one day, in one week, or one month. It takes experience and practice. You will get better, faster, and more effective over time as you find “your voice,” get feedback from your community, and figure out your own system…

    {grow}- 2 readers -
  • Case study: Small business content marketing success

    … expand Pet Sitters Ireland even further. Kate McQuillan owns a Pet Sitting business with her husband Michael. She’s turned her love for animals into Ireland’s largest Pet Sitting business and is fanatical about growing her business and helping others grow theirs through blogging. Illustration courtesy Flickr CC and Anton Ruiz Tags: blog community…

    {grow}in Content Blogging- 24 readers -