Blog Community Building

  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • 10 Maxims of Successful Blogging

    … world. The only way to stand out is to dig down deep and bring your own story to the world. Your point of differentiation is you. You have no competitors. Write a blog post that only you could write. 2. The biggest challenge to blogging isn’t having the time, the ideas, or the resources to do it. It’s having the courage to do it. It takes guts…

    {grow}- 17 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • When Social Media Piranhas Strike

    … honest. Other Thoughts Mark does a great job of encouraging great dialogue on his blog and social media. I’ve always felt his community is a reflection of him, which is professional and very sharp. Gary also does a great job of engaging his audience when folks constructively disagree with him. So the problem may not really be with the influencers…

    {grow}in Social- 14 readers -
  • Do you have to be a great writer to be a great blogger?

    … By Mark Schaefer If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade to help you sharpen your writing skills. Read it out…

    {grow}- 2 readers -
  • Case study: Small business content marketing success

    … that pet sitting was a service that other pet owners just like us wanted and needed. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Most of this growth is attributed to our content marketing strategy…

    {grow}in Content Blogging- 24 readers -