Blog Community Management

  • Do you have to be a great writer to be a great blogger?

    … in the blogging world because people don’t have the patience to wait for your conclusion. Start with the conclusion and then explain it. I see too many posts that do not get to the guts of the issue until you are one-third down the page. The magic of RITE In my classes, I urge students to create content through the filter of RITE. It should…

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  • What is the ideal blogging frequency for your business?

    … Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need…

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  • Monetizing blog comments: Why your blog is economic gold

    … enough. Commenters represent reliable reach I had a very interesting exchange recently with Jay Baer on his post articulating the idea that certain communication platforms have “reliable reach.” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. Blog and email…

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  • Creating the beautiful blog with Stanford Smith

    … Click here if you can’t see the video interview with Stanford Smith of Pushing Social. I recently had a chance to catch up with Stanford Smith, one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog…

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