Blog Community Management

    • How to find homegrown content marketing evangelists

      By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

      {grow}in Content How To's- 10 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • How often should I blog? Five steps to answering the question

    … One of the questions I am asked most often is “how often should I blog?” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your…

    {grow}in How To's- 18 readers -
  • When Social Media Piranhas Strike

    … and energy into coming after you. So why give them a reason to do it? Role Model, Icon, Celebrity = Influencer Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about). If they like or know you well enough, they may even promote…

    {grow}in Social- 13 readers -
  • Do you have to be a great writer to be a great blogger?

    … By Mark Schaefer If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Let’s take a look at a few tricks of the trade to help you sharpen your writing skills. Read it out…

    {grow}- 2 readers -