Blog Outreach

    • How to Host an Influencer Event: Connecting for Outreach

      Influencers are people who might or might not know of your company, but are associated with a segment of the audience you’re trying to reach. Influencers come from all walks of life. They can be bloggers, journalists, celebrities, other business professionals, brand advocates, and even industry analysts.

      Growmapin How To's- 23 readers -
  • Influencer Marketing: Building Successful Relationships

    … Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has…

    Growmap- 20 readers -
  • Four Ideas to Start Monetizing Your Blog

    … If you’re a writer, you are likely passionate about keeping up with your blog. That is a good thing! However, there is this thing called “balance,” and sometimes it gets tricky to figure out what we want to do, what we should do, and what pays the bills. Not everything fits into all three of those categories! Create a Community If you have…

    Deborah Anderson/ Growmap- 13 readers -
  • Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

    … elaborated on that topic in Ethical Blogging: Bloggers Is YOUR Opinion for Sale? Is Traditional Media Unbiased? You are arguing that YOU should be paid for your work coordinating blog outreach, but that bloggers should want to work for you for free for what? The prestige? Because they love the big brand that is rolling in profit who would prefer…

    Gail Gardner/ Growmap- 20 readers -
  • Buying links gives way to buying influence– is it the same game?

    … We’ve said that paying for content is like paying for sex. If your content is awesome, you shouldn’t be paying them– they should be paying you. Same for any type of content sharing or work. Have You Received One of These? Examole of an email requesting paid guest posting In the last fifteen years, I’ve gone to a few hundred conferences and paid…

    Dennis Yu/ Growmap- 22 readers -
  • How To Build Great Relationships With Bloggers

    … a strong relationship with a blogger, show them that you’ve read their blog and that you think it’s good. Be sincere – bloggers can spot cynical flattery a mile away. In fact, you really should be genuinely interested in what a blogger writes – this is a good sign that they can connect with their audience. There are lots of other ways to show bloggers…

    Growmapin How To's- 13 readers -
  • How to Boost Blog Outreach and Influencer Engagement on #AtomicChat

    … Monday night I was the guest on the Twitter chat #AtomicChat where we discussed blog outreach and how to find influencers to increase your engagement and sales. Atomic Reach compiled my suggestions and those of many other experienced marketers into this slideshare: How to Boost Blogger Outreach and Influencer Engagement: There is a written…

    Gail Gardner/ Growmap- 6 readers -