Blog Psychology

  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

    … All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s…

    Jerod Morris/ Copybloggerin Content- 14 readers -
  • Meet the Tragic Poster Boy for the Emotional Brain

    … While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are. Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even…

    Copybloggerin Content- 7 readers -
  • How to Create a Deep Connection with Your Prospects and Customers

    When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.” Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it. I’m here. I exist. I want to be seen, and heard. I want to be recognized.

    Sonia Simone/ Copyblogger- 14 readers -
  • 6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

    You have 0.05 seconds to make a good first impression online. That’s only 50 milliseconds to hook someone — according to researchers at Carleton University. Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

    Copyblogger- 12 readers -