Blog Psychology

    • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

      All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people ar ...

      Jerod Morris/ Copybloggerin Content- 14 readers -
    • Get Engaged to Your Audience and Customers

      Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

      Sonia Simone/ Copybloggerin Content- 13 readers -
  • Meet the Tragic Poster Boy for the Emotional Brain

    … While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are. Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even…

    Copybloggerin Content- 7 readers -
  • 6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

    …: Trying to decide where to focus your efforts? These are the areas that most help your readers decide what they think of your website. Hack #5: Website color psychology In another Missouri University study, students indicated that color had a large effect on how much they liked or trusted a website. Leo Wildrich at the Buffer Blog has an amazing post…

    Copybloggerin Content- 12 readers -