Blog Psychology

  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

    … curated list, but I recommend this blog post at Neuromarketing for a deeper dive into 60+ cognitive biases that are useful to know.) 1. Attentional bias We have a tendency to be affected by our recurring thoughts. Brand advertising is built on that premise. The more people see an image or a message, the more likely they are to remember the brand…

    Jerod Morris/ Copybloggerin Content- 17 readers -
  • Meet the Tragic Poster Boy for the Emotional Brain

    … While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are. Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even…

    Copybloggerin Content- 7 readers -
  • How to Create a Deep Connection with Your Prospects and Customers

    When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.” Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it. I’m here. I exist. I want to be seen, and heard. I want to be recognized.

    Sonia Simone/ Copyblogger- 17 readers -
  • 6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

    …: Trying to decide where to focus your efforts? These are the areas that most help your readers decide what they think of your website. Hack #5: Website color psychology In another Missouri University study, students indicated that color had a large effect on how much they liked or trusted a website. Leo Wildrich at the Buffer Blog has an amazing post…

    Copybloggerin Content- 13 readers -
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