Blog Series

  • How to Use Client Service Reports to Improve Retention

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -
  • Managing an Education PPC Account. What You Need to Know

    … I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making paid search an expensive proposition, and the demand for high quality leads has forced changes…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • PPC Tips For The Software and Technology Industry

    … Series week continues as we assess PPC management across different industries. Today, Rachael dives into PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. The software and IT industry can be challenging in the PPC advertising space. Not only is your audience typically comprised…

    Rachael Law/ PPC Heroin Paid Search- 4 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    … It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can…

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • Why It’s Crucial To Audit PPC Accounts Ahead of Management

    … This month's blog series is all about why we do what we do in paid search. We're always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard? Why do those methods and strategies work? We'll discuss anything and everything - ad copy, mobile, account structure, projections, bid changes…

    Kayla Kurtz/ PPC Heroin Paid Search- 7 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … paid search campaigns. Class is now in session! A is for Ad Extensions Recently, Google released new information regarding Quality Score and how that figure is calculated. It should come as no surprise that a portion of that score is to what extent you're utilizing the tools AdWords has made available to you. Ad extensions are playing a role…

    Kayla Kurtz/ PPC Heroin Paid Search- 7 readers -
  • PPC Roundtable: Back To School

    … membership durations increasing urgency for the longer durations. We've seen great success with this in other accounts. Give it a try! Have The "Back To School" Mentality I remind myself that "back to school" is indeed a holiday that needs the same attention as holiday campaigns run during Q4. As PPC professionals, I think we sometimes forget…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … This week we've been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year's BTS efforts live. Today we'll cover the first steps of not only knowing…

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • PPC Roundtable: Ideal Client Workload

    … PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team their thoughts by posing this question: How many accounts should one PPC Specialist…

    Matt Umbro/ PPC Heroin Paid Search- 12 readers -
  • Now Accepting PPC Hero Guest Bloggers

    … Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you've ever been interested in writing for PPC Hero now is your chance. If you believe you have something great to write please contact me at matt.umbro@hanapinmarketing.com. All emails should include: Happy writing! …

    Matt Umbro/ PPC Heroin Paid Search- 22 readers -
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