Blogger Outreach

  • How to generate buzz for your outreach campaign

    … Over the past month, I’ve been working away on a blogger outreach campaign for 2017. In fact, one of the campaigns is now completely subscribed for the next year. As in, all the way to the end of December 2017. I’d love to pretend that this was all down to my organisational skills, but it’s not. It’s largely because my team used a couple…

    State of Digitalin How To's- 11 readers -
  • Influencer Marketing: Building Successful Relationships

    … Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has…

    Growmap- 20 readers -
  • How a Business Owner Builds Relationships With Influential Bloggers

    …, people will have no issue with granting you a favor. Many bloggers need you as much as you need them. Putting it All Together Just because you’re an offline brand doesn’t mean you can’t leverage the power of online marketing. Even small local businesses can tap into the power of the Internet. At the heart of everything is relationship building. You…

    The Blog Heraldin SEO How To's- 11 readers -
  • A Beginners Guide To Blogger Outreach

    … to the emails you’re sending, don’t get disheartened. Leave it a week and send a follow-up email to check they received your email – you never know, it could have just ended up in someone’s junk folder – to ask what they thought of your ideas and to enquire on what the next stage of the process might be. Blogger outreach opens a huge number of doors…

    The Blog Herald- 12 readers -
  • Create the Perfect Email Signature With This Cheat Sheet

    … Relationships with Fellow Bloggers. When reaching out to other bloggers, there is one thing that you cannot avoid: sending emails. Sure, there is always Twitter and other platforms, but more often than not, you go back to email. And that is where an effective email signature comes in. The importance of your email signature The email signature is often…

    Noemi Tasarra Twigg/ The Blog Heraldin EMail- 18 readers -
  • PressRush: The Polite Pitching Platform for Journalist Outreach

    … is not to send more pitches. The solution is to build long lasting relationships starting with personal, well researched, highly targeted, and correctly timed outreach. With PressRush, I set out to build a tool to help you do just that.Ville Laurikari, Founder of Pressrush. Building a list is simple using the internal search engine for Journalists. Here’s…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

    … elaborated on that topic in Ethical Blogging: Bloggers Is YOUR Opinion for Sale? Is Traditional Media Unbiased? You are arguing that YOU should be paid for your work coordinating blog outreach, but that bloggers should want to work for you for free for what? The prestige? Because they love the big brand that is rolling in profit who would prefer…

    Gail Gardner/ Growmap- 20 readers -
  • 5 Things I’ve Learnt in 2 Years in the Digital World

    … This is the second post in our 2015 Summer Series, where we give young talent in digital marketing a chance to shine in front of State of Digital’s audience. Here is Sian Thomas who writes about the thing she’s learned in her first two years in the industry. I came into the Digital Marketing world in a pretty roundabout way. Back in 2012, I…

    State of Digitalin Paid Search SEO- 9 readers -
  • Five Steps for PR and Affiliate Teams to Effectively Work Together

    … A common concern we frequently hear from clients is how do the affiliate and blogger outreach/PR teams work together? Given their overlapping goals, initiatives, and relationships with bloggers, companies worry about duplication of efforts, delineating responsibilities, and potential turf wars over which team ‘gets credit’ for the results. Our…

    Acceleration Partners- 10 readers -
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