Blogger Relations

  • How to generate buzz for your outreach campaign

    … Over the past month, I’ve been working away on a blogger outreach campaign for 2017. In fact, one of the campaigns is now completely subscribed for the next year. As in, all the way to the end of December 2017. I’d love to pretend that this was all down to my organisational skills, but it’s not. It’s largely because my team used a couple…

    State of Digitalin How To's- 14 readers -
  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

    Relevancein Social Paid Search- 9 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 22 readers -
  • How to Own Your Blogger Outreach Process

    … At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world…

    Kristen Matthews/ Convince and Convertin Content How To's- 28 readers -
  • The Dos and Don’ts When Speaking to a Blogger

    … the blogger you have in mind featuring it before you press send! Don’t pitch and drop PR stands for public relations. The latter word is the most important one to perfect. If you do establish a relationship with a journalist or blogger, you need to keep up the communication. This doesn’t mean consistently emailing them about your cat or what you…

    Jodie Harris/ State of Digital- 19 readers -