Blogger Relations

  • Blogger Relations: The Key to Growth?

    … go of the idea that you can control what they say. Earned media mentions do not come from a paid spokesperson for your business. Rather, bloggers need editorial independence to maintain the credibility that makes their endorsement valuable. …

    Relevancein Social Paid Search- 6 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 10 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 15 readers -
  • The Dos and Don’ts When Speaking to a Blogger

    … the blogger you have in mind featuring it before you press send! Don’t pitch and drop PR stands for public relations. The latter word is the most important one to perfect. If you do establish a relationship with a journalist or blogger, you need to keep up the communication. This doesn’t mean consistently emailing them about your cat or what you…

    Jodie Harris/ State of Digital- 13 readers -
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