Blogging And Leadership

  • What is the ideal blogging frequency for your business?

    … Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need…

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  • Monetizing blog comments: Why your blog is economic gold

    … enough. Commenters represent reliable reach I had a very interesting exchange recently with Jay Baer on his post articulating the idea that certain communication platforms have “reliable reach.” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. Blog and email…

    {grow}in EMail- 16 readers -