Blogging Best Practices

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 12 readers -
    • Can you blog effectively if you need to be liked?

      By Mark Schaefer I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago. But it was a revelation that still means something to me and maybe it will mean something to you, too. After my first year on the job it was performance review time.

      {grow}- 16 readers -
    • The right time to ignore popular marketing advice

      By Mars Dorian, {grow} Contributing Columnist The web is full of marketing advice that sounds good but is divorced from reality. Whether you find marketing tips in books, blog posts, webinars, or YouTube videos, there’s a lot of false assumptions and misleading tips that either waste your time, or worse, lead you astray.

      {grow}- 13 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 14 readers -
  • How often should I blog? Five steps to answering the question

    … to raise awareness for a charity, perhaps a quarterly newsletter might be all the reader attention you need. See how blogging consistency is connected to goals? 2. What are your competitors up to? The most important aspect of marketing is determining where you can maneuver, meaning, identifying where can create leverage in your marketplace. This rarely…

    {grow}in How To's- 14 readers -
  • Want to Write Faster? 12 Hacks to Help Speed You Up

    … have been earlier in the day. Different people have different preferences, though, so pick a time that suits you best. 2. Race Against Time It’s amazing how setting a deadline can help speed up your writing. When you write without setting a time by when you need to be done, you won’t feel the rush to work. Instead, you’ll be so relaxed that you…

    Growmap- 19 readers -
  • Gardening Bloggers Helped Save Historic Landreth Heirloom Non-GMO Seed Company

    … find each other. Read why geographic niche blogging is important for every blogger. Below you will find a list of quality garden blogs. As time allows, those that are DoFollow and have CommentLuv and KeywordLuv installed will be moved to the top of the list. If your blog qualifies please leave a comment to that effect with a link to your blog…

    Gail Gardner/ Growmap- 25 readers -
  • How to select a common topic for a blog (or video or podcast)

    … When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen. When you commit to creating content…

    {grow}in How To's- 21 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … your readers should now exactly what they are signing up for the moment they click on your call to action button. A couple of cool examples that I found would be this interactive call to action guide by iContact and Wordstream’s rundown of 17 Best Practices for Call to Action Buttons. Many call to action buttons are often designed to highlight…

    Loren Baker/ Growmap- 20 readers -
  • How to ruin your content by overthinking things

    … of acting on your ideas and thoughts can become a breakthrough for you. Other people may think it … be the one who writes it. 2. Be unsure of yourself I would over-think things because I wanted to NAIL IT! I wanted to be right and I wanted to be epic. Let’s be honest. How often can you be epic? Sounds exhausting to me. Some of my best blog posts have been…

    {grow}in Content How To's- 26 readers -
  • A Much Wanted Impact: Best Social Media Practices for Blog Growth

    … of pixelated images! Nothing expresses the term “unprofessional” more than that. 3 – Get some extra help Guest posting is a practice well-known by many bloggers. The idea behind guest posting is to use the reach of authority websites in your own niche to help you grow your visitor count. How do you do that? First, you need to reach the authority…

    Growmapin Social- 46 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 17 readers -
  • How to Properly Identify Your Target Audience

    … As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn’t even hand the task off to an in-house marketing person or team. Photo by Davide Ragusa If you have the budget for a marketing department, it’s best…

    Dana Davis/ Growmapin How To's- 21 readers -
  • Inbound Marketing vs Outbound Marketing – Which Gives the Best ROI?

    … to the content of bloggers who are active on social media. This practice will allow you to perform blogger outreach effectively. The ROI can be enormous. Expect to gain some social shares from bloggers, and in some cases, you may even acquire a backlink. Pay Per Click I rank this inbound marketing strategy last because it requires capital to do it effectively…

    Growmapin Paid Search- 24 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … with zesty, relevant, engaging content that zaps them back, again and again—even if you’re starting with zip. E is for entice, excite, entertain, educate, and enlighten with excellent content execution offering examples and experiences, even experiments, to engage, energize, and ultimately explode your audience and grow your business, exponentially…

    Growmapin Social Content How To's- 28 readers -
  • Setting up Your For Hire Page: Do’s and Don’ts

    … (5-7) and interlink them. Pretty soon these will become the most trafficked pages on your site. Then link from here to your For Hire page. Credentials – how do I trust you? Ask your colleagues, friends and others for recommendations. If you’re new to blogging, look for ways to generate goodwill (e.g. ghost write a set of posts, design graphics…

    Growmapin SEO- 24 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 31 readers -
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