Blogging Best Practices

    • Five golden lessons from writing 2,000 blog posts (and counting)

      Blogging at SXSW, circa 2012 By Mark Schaefer Some time ago, I zoomed past 2,000 blog posts on {grow}. I wasn’t really paying attention to the numbers too much but there you have it … a milestone of sorts. Next year will be my tenth anniversary as a blogger so this might be a good time to pause and reflect on the lessons from writing a few millions words for you. 1.

      {grow}in Content- 9 readers -
    • Things You Need to Know About HTML to Work with Any CMS

      When you buy a car, you don’t necessarily need to know how to take its engine apart and put it back together. But it helps if you can change its tires and oil yourself. The same principle applies to the HTML code on your website. You can absolutely have a website and get by without touching HTML code.

      Growmap- 13 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …. In a world over-flowing with content, is saturation really our salvation? Let’s explore this idea. Content Shock in action A few years ago I wrote a post called Content Shock. The premise was simple: As the supply of content increases exponentially, the cost of competing through content will increase. In fact, it will become so expensive to compete…

    {grow}in Content- 10 readers -
  • 3 Reasons Why You Should Take Blogging for Your Business Seriously

    … on your blog. The best blog is designed to address these main points and lead readers into your sales process in a subtle way. After all, whether your blogging effort leads to a purchase or not, you have helped your reader understand and know about their choices. Helping other people make a decision is a noble reason you should be blogging right now…

    Growmap- 15 readers -
  • How to find homegrown content marketing evangelists

    … created by a company’s customers, suppliers, community members, and other stakeholders. Examples might be: A community member or civic leader blogging about how you are a good corporate neighbor to mark a company anniversary or milestone. A supplier blogging about a new cooperative practice that will result in new benefits for end customers…

    {grow}in Content How To's- 10 readers -
  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

    {grow}- 13 readers -
  • Are You Ready for AMP (Accelerated Mobile Pages)?

    … desktop site. Again, most of it is stripped out in exchange for speed. Help Is on the Way The news about AMP is not all doom and gloom though. There are some very good WordPress plugins popping up to solve these problems. These plugins can turn your mobile site into a very good AMP website. Over at Infobunny, we tried a couple of the best plugins…

    Growmap- 17 readers -
  • The secret reason your blog comments are down

    … By Mark Schaefer The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise First, let’s go through the facts of the situation. Over the past three years, the number of subscribers to my blog has gone up dramatically. The social…

    {grow}- 22 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 17 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 15 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more. Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time. In addition to scheduling posts, Hootsuite allows businesses to automate…

    Growmapin EMail Content How To's- 16 readers -
  • 10 Maxims of Successful Blogging

    … (and more fun) over time! Is that helpful? What would you add to this list?Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}- 17 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods…

    {grow}in Content- 14 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 23 readers -
  • Finding your place on the web, when it seems so crowded out here

    … is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise. 5. Promotion and volume Rayson It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece…

    {grow}in Social- 16 readers -
  • How to Convert Your Visitors into Buyers with a Better Blog Structure

    … Is your blog producing enough leads for your business? If not, you need to evaluate your content quality, blogging frequency, and promotional channels. But maybe you are producing a good amount of quality content and publishing regularly, and you are still failing to convert your visitors into customers. If so, you must strategically redesign…

    Growmapin Social How To's- 14 readers -
  • 3 Lessons I learned from my creative burnout

    … that help clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post 3 Lessons I learned from my creative burnout appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 11 readers -
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