Blogging Best Practices

    • Are You Ready for AMP (Accelerated Mobile Pages)?

      In case you’re not aware, the internet is going mobile in a big way. Pinterest recently passed 200 million active users and reported that 85% of its searches were made via mobile. We are talking about a social app that has a really good desktop/laptop version. Yet mobile users are driving the site, and it has grown by a staggering 40% in the last year.

      Growmap- 15 readers -
    • Heed these 3 social media lessons in politically-charged times

      By Mars Dorian, {grow} Contributing Columnist I fondly remember pre-2016 when my tweet stream consisted mostly of posts from authors, bloggers, and creative entrepreneurs. Now in 2017, my Twitter follower list still consists of these types, but one major thing has changed. The newsfeed has become political.

      {grow}- 12 readers -
    • How to find homegrown content marketing evangelists

      By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

      {grow}in Content How To's- 10 readers -
  • The secret reason your blog comments are down

    … By Mark Schaefer The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise First, let’s go through the facts of the situation. Over the past three years, the number of subscribers to my blog has gone up dramatically. The social…

    {grow}- 21 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 15 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 12 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more. Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time. In addition to scheduling posts, Hootsuite allows businesses to automate…

    Growmapin EMail Content How To's- 16 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods…

    {grow}in Content- 14 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • Finding your place on the web, when it seems so crowded out here

    … By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from…

    {grow}in Social- 14 readers -
  • How to Convert Your Visitors into Buyers with a Better Blog Structure

    … your entire blog. Designing a suitable blog structure is the first and foremost task you need to execute for successful conversion rate optimization (CRO). Create your blog structure by implementing different elements to capture leads. Confirm what is working for you by tracking user behavior on your blog. Then plan accordingly. Blog Structure…

    Growmapin Social How To's- 14 readers -
  • 3 Lessons I learned from my creative burnout

    … with a trainer. 24/7 hustling will help you in the short-term but hurt you long-term. A high-quality distraction involving social pleasure and new experiences does not waste your work, it improves it. The curse of posting average-good content often When you’re linked to the web 24/7, the cost of sharing content is zero. You can potentially share…

    {grow}- 11 readers -
  • Don’t tell your story, ADD your story

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Unsplash. The post Don’t tell your story, ADD your story appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 22 readers -
  • Stop blogging until you do these five things

    … of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Stop blogging until you do these five things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 14 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • The right time to ignore popular marketing advice

    … applies to you. Conclusion Writing a marketing article on being critical of marketing advice is a long stretch, so take my personal experience with two shakers of salt. Don’t fall for simple and catchy solutions. Always test your assumptions and be critical of ‘common practices’. Get inspired by sound ones and adapt them to your unique problem…

    {grow}- 15 readers -
  • Can you blog effectively if you need to be liked?

    …. I don’t think anybody actively seeks out controversy, but it also takes a certain amount of courage to create something beyond the average me-too content out there. And that’s what we need to do to stand out today. Maybe the “special something” of blogging (or content creation in general) is “courage.” So much of the stuff I see out there seems…

    {grow}- 18 readers -
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