Blogging Best Practices

    • How to ruin your content by overthinking things

      By Mark Schaefer It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. My blog posts were too self-absorbed because I thought I had to be smart all the time.

      {grow}in Content How To's- 16 readers -
    • A Much Wanted Impact: Best Social Media Practices for Blog Growth

      Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.

      Growmapin Social- 31 readers -
    • Five Ways to Convert Your Blog Traffic Into Leads and Sales

      For many looking to step up their online marketing strategy, blogging is essential to getting your brand further recognized as an industry leader and improve how you engage with your audience. Maintaining a blog helps boost traffic for your website and develop a more meaningful relationship with your customers.

      Loren Baker/ Growmap- 8 readers -
  • Three ideas to end the social media poison

    … of nightmares. But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention I recently talked to a friend who had previously toiled…

    {grow}in Social- 10 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    …. Instead of telling you what KNOWN is all about, I’m going to share what I personally learned from writing this book. After all, when you study and write about a single topic nearly every day for 14 months, you pick up a new trick or two. Arguably, I’ve earned the equivalent of a master’s degree in personal branding! You will learn a TON from reading my…

    {grow}- 16 readers -
  • How to Properly Identify Your Target Audience

    … to utilize that resource for content marketing or one-off marketing studies. When you’re just starting your business or rebranding it, it’s best to use a market research agency to find your target audience. Why You Need a Market Research Agency For many small business owners, the Internet is their sole reference source. But a Google search just isn’t enough…

    Dana Davis/ Growmapin How To's- 13 readers -
  • Inbound Marketing vs Outbound Marketing – Which Gives the Best ROI?

    … to the content of bloggers who are active on social media. This practice will allow you to perform blogger outreach effectively. The ROI can be enormous. Expect to gain some social shares from bloggers, and in some cases, you may even acquire a backlink. Pay Per Click I rank this inbound marketing strategy last because it requires capital to do it effectively…

    Growmapin Paid Search- 14 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … it up by taking advantage of igniting your valuable content. How? Easy—be everywhere! At least that’s what Ana Hoffman of TrafficGenerationCafe suggests content creators and businesses alike do to amplify their results and get known. Or more importantly, to bring traffic to your site with the intention of conversion. As Ana zeroes in on her quest…

    Growmapin Social Content How To's- 20 readers -
  • Setting up Your For Hire Page: Do’s and Don’ts

    … (5-7) and interlink them. Pretty soon these will become the most trafficked pages on your site. Then link from here to your For Hire page. Credentials – how do I trust you? Ask your colleagues, friends and others for recommendations. If you’re new to blogging, look for ways to generate goodwill (e.g. ghost write a set of posts, design graphics…

    Growmapin SEO- 17 readers -
  • If you’re preparing a roundup post, stop this right now

    … By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips…

    {grow}- 23 readers -
  • Blogging in 2017 and Beyond: What Will Change?

    … the pillars of blogging, as well as trends that will impact your blog in 2017 and beyond. This Is How to Reshape Your Content Strategy While keywords and basic SEO are still essential to your strategy, alone they will fall short. Across the globe, 72% of digital marketers say that relevant content creation is their most effective SEO tactic. Why…

    Growmapin SEO- 13 readers -
  • 10 Blogging Business LIES I Learned from Mentors to STOP Believing

    … influence others because of the value you provide. Click To Tweet 3. Blog More and Grow Your Blogging Business It takes far more than blogging practice for blogging success. Clarification All skilled bloggers actively listen to their audiences. They listen to their audiences’ words, meanings, and points of view. Listening helps bloggers to shift…

    Growmap- 21 readers -
  • Learn to create effective content by putting it through the RITE test

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 13 readers -
  • Medium’s dark power

    … to build traffic to your own site. The growth rate is slow and while some of your content might go viral, it is too unpredictable to count on breakout content. Many of the best marketing blogs around have built their audience over a period of years. Their consistently solid content has been the draw. There is no good substitute for loyal blog…

    {grow}- 19 readers -
  • Do you have to be a great writer to be a great blogger?

    … for a blog post and 3-4 key bullet points and let a professional work their magic. Start You cannot become a great blog writer in one day, in one week, or one month. It takes experience and practice. You will get better, faster, and more effective over time as you find “your voice,” get feedback from your community, and figure out your own system…

    {grow}- 1 readers -
  • I love big blogs and I cannot lie.

    … By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate…

    {grow}- 13 readers -
  • How do I find time to create content? 25 Ideas!

    … having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Focus. Don’t try to be everywhere and on every…

    {grow}in Content Blogging How To's- 15 readers -
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