Blogging Best Practices

    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 20 readers -
    • Finding your place on the web, when it seems so crowded out here

      By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

      {grow}in Social- 12 readers -
    • 10 Maxims of Successful Blogging

      By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense world.

      {grow}- 13 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 10 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary…

    Growmapin EMail Content How To's- 14 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … improves your storytelling Ugh, listen, I know, the term storytelling has become another hype word in the marketing world. But it’s more than a buzz word, it’s a tool for survival. Whether you want to sell an idea, connect with customers, or explain your mission, storytelling is the fast lane to your target’s brain. The best TED talks, the best pitches…

    {grow}in Content- 13 readers -
  • How to Convert Your Visitors into Buyers with a Better Blog Structure

    … your entire blog. Designing a suitable blog structure is the first and foremost task you need to execute for successful conversion rate optimization (CRO). Create your blog structure by implementing different elements to capture leads. Confirm what is working for you by tracking user behavior on your blog. Then plan accordingly. Blog Structure…

    Growmapin Social How To's- 12 readers -
  • 3 Lessons I learned from my creative burnout

    … By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed…

    {grow}- 11 readers -
  • Don’t tell your story, ADD your story

    … he wanted to be known for. He had actually been blogging for 10 years but had almost no comments, no social shares, and no subscriptions to his content. I have to hand it to him — he certainly showed content-producing grit in the face of adversity for a long time. Perhaps after two or three years of inattention he should have considered a pivot…

    {grow}- 21 readers -
  • Stop blogging until you do these five things

    … of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Stop blogging until you do these five things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 14 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • The right time to ignore popular marketing advice

    … entrepreneur, you can read about a successful Snapchat marketing method that resulted in massive sales. But then you copy the ‘trick’ and fall on your face. Why? Maybe because Snapchat is ultra-unpopular in Europe’s biggest economy where Facebook is still the social media king. On top of that, your ‘proven’ marketing plans can yield different…

    {grow}- 15 readers -
  • Can you blog effectively if you need to be liked?

    …. I don’t think anybody actively seeks out controversy, but it also takes a certain amount of courage to create something beyond the average me-too content out there. And that’s what we need to do to stand out today. Maybe the “special something” of blogging (or content creation in general) is “courage.” So much of the stuff I see out there seems…

    {grow}- 18 readers -
  • How I totally screwed up my blogging strategy

    …, a speech we attend, or something we hear on the news. Being a good blogger means always being alert to these ideas — and most important — capturing them. For me, that means writing them down wherever I am and then simply writing the headline for the idea in WordPress as soon as I can. For example, recently I had a wonderful chat over breakfast…

    {grow}in How To's- 17 readers -
  • How often should I blog? Five steps to answering the question

    … business. Here are a few things I consider when I’m advising a client on posting regularity, whether it is a blog or any other form of content for that matter. 1. What’s your goal? Let’s start by clearly defining what you want to achieve. Answer this: If you looked back at today two years from now and declared that your content effort was a success…

    {grow}in How To's- 18 readers -
  • Want to Write Faster? 12 Hacks to Help Speed You Up

    … won’t mind procrastinating or taking multiple breaks, hence reducing your productivity. Your progress will be much slower than if you had set a goal. It could take you one whole day to complete something that you could have finished in just an hour’s time. So the next time you write, try to set a timer so you have a goal to meet. 3. Get Your Blood…

    Growmap- 22 readers -
  • Gardening Bloggers Helped Save Historic Landreth Heirloom Non-GMO Seed Company

    … find each other. Read why geographic niche blogging is important for every blogger. Below you will find a list of quality garden blogs. As time allows, those that are DoFollow and have CommentLuv and KeywordLuv installed will be moved to the top of the list. If your blog qualifies please leave a comment to that effect with a link to your blog…

    Gail Gardner/ Growmap- 26 readers -
  • How to select a common topic for a blog (or video or podcast)

    … When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen. When you commit to creating content…

    {grow}in How To's- 23 readers -
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