Blogging Best Practices

  • Content Shock isn’t the problem. It’s the solution.

    … By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends…

    {grow}in Content- 10 readers -
  • 3 Reasons Why You Should Take Blogging for Your Business Seriously

    … way to effectively build your business brand awareness. Do this by giving your target audience useful and relevant content through consistent blogging. For small businesses, blogging is an inexpensive way of driving traffic to their websites, enhancing inbound marketing efforts and attracting more customers that are informed. In fact, just about…

    Growmap- 15 readers -
  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

    {grow}- 13 readers -
  • Are You Ready for AMP (Accelerated Mobile Pages)?

    … desktop site. Again, most of it is stripped out in exchange for speed. Help Is on the Way The news about AMP is not all doom and gloom though. There are some very good WordPress plugins popping up to solve these problems. These plugins can turn your mobile site into a very good AMP website. Over at Infobunny, we tried a couple of the best plugins…

    Growmap- 17 readers -
  • The secret reason your blog comments are down

    …, but a more likely reason is that it’s harder than ever to actually leave a comment on your blog. OK. How about a comment about that? : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college…

    {grow}- 21 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 15 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 14 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing strategy. SendinBlue Email automation has become a huge revenue generator for businesses of all sizes and types. Automation tools such as SendinBlue increase marketers’ productivity exponentially. At the same time…

    Growmapin EMail Content How To's- 16 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods…

    {grow}in Content- 14 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • Finding your place on the web, when it seems so crowded out here

    … be an extremely effective way of standing out, even if there is a lot of content. In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week. 7. Content frequency Dumas My friend John Lee Dumas was able to stand out in the very…

    {grow}in Social- 15 readers -
  • How to Convert Your Visitors into Buyers with a Better Blog Structure

    … Is your blog producing enough leads for your business? If not, you need to evaluate your content quality, blogging frequency, and promotional channels. But maybe you are producing a good amount of quality content and publishing regularly, and you are still failing to convert your visitors into customers. If so, you must strategically redesign…

    Growmapin Social How To's- 14 readers -
  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

    {grow}- 11 readers -
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