Blogging Success

    • How to find homegrown content marketing evangelists

      By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

      {grow}in Content How To's- 10 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • How often should I blog? Five steps to answering the question

    … business. Here are a few things I consider when I’m advising a client on posting regularity, whether it is a blog or any other form of content for that matter. 1. What’s your goal? Let’s start by clearly defining what you want to achieve. Answer this: If you looked back at today two years from now and declared that your content effort was a success…

    {grow}in How To's- 18 readers -
  • Do you have to be a great writer to be a great blogger?

    … in the blogging world because people don’t have the patience to wait for your conclusion. Start with the conclusion and then explain it. I see too many posts that do not get to the guts of the issue until you are one-third down the page. The magic of RITE In my classes, I urge students to create content through the filter of RITE. It should…

    {grow}- 2 readers -
  • Case study: Small business content marketing success

    … expand Pet Sitters Ireland even further. Kate McQuillan owns a Pet Sitting business with her husband Michael. She’s turned her love for animals into Ireland’s largest Pet Sitting business and is fanatical about growing her business and helping others grow theirs through blogging. Illustration courtesy Flickr CC and Anton Ruiz Tags: blog community…

    {grow}in Content Blogging- 24 readers -
  • An 8-Step Formula for Blogging Success

    … You know the old saying that less is more? Well, turns out that it doesn’t really apply to blogging. Of course, we don’t want to be making our article long just for the sake of it. But time and time again we have seen that long form content works better in terms of Google rankings, conversions and user satisfaction. There are many theories…

    Blog Tyrantin Blogging- 47 readers -
  • Does Your Blog Deliver a Positive User Experience?

    … By Linda Dessau, {grow} Community member You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your blog to be just that kind of place. In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Jakob Nielsen and Don Norman explain…

    {grow}in Blogging- 21 readers -
  • 7 Ways to Collaborate with Other Bloggers

    … bloggers isn’t something that can be accomplished quickly. It requires trust between two parties. They don’t want to associate themselves with someone who is any less honorable than themselves. Trust is hard to get in blogging and nobody wants to compromise that by associating with the wrong people. Keep working away and after a few collaborations together you will soon have a professional network you crave. The post 7 Ways to Collaborate with Other Bloggers appeared first on Basic Blog Tips. …

    Basic Blog Tips- 25 readers -
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