Bloomberg

  • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

    … many people are watching the displays and for how long they watched. Customer intelligence company Vision Critical provides impact-based numbers on a campaign-by-campaign basis, showing if viewer interest went up or down, and how perceptions were changed. Vox Media subsidiaries The Verge, ReCode, Eater, SB Nation, Racked, Polygon, and Curbed…

    Street Fightin Content- 16 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 24 readers -
  • Twitter strikes deal with Bloomberg to provide real news

    … Twitter strikes deal with Bloomberg to provide real news Limited character count social network Twitter, announced yesterday they were entering into a partnership with one of the more trusted news organizations in the business. On Monday, at an event for advertisers, Twitter CEO Jack Dorsey detailed plans for them to host a 24 hour live news…

    Greg's Cornerin Social Twitter- 21 readers -
  • An Interview with Gina Bianchini, CEO and Founder of Mighty Networks

    … Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School. Create a Mighty Network for Free! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … of content and a revenue generator. Currently Facebook enables people and location search. Google dominates the search realm. From an advertising basis, 2016 was the year that digital display advertising passed search advertising according to eMarketer forecasts. From a competitive perspective, this is a major issue for Facebook that doesn’t produce…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • London Calling, and Facebook Answers With 500 New Jobs

    … There will be no Brexit for Facebook, as the social network announced plans to boost its staff in London by 50 percent. Giles Turner of Bloomberg reported that the social network will increase its headcount in London to 1,500 from 1,000 as it moves to new headquarters in the city next year, adding that the U.K. is home to the company’s…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … to determine the right length for your brand: Video ads shorter than 15 seconds drove up to 124 percent higher video completion rates than 16- to 30-second videos, which came as no surprise to the client. Bloomberg estimates that the average Gen Z has an eight-second attention span. Experiment with different creative tones to find what works for your brand…

    AllTwitterin Social Facebook- 28 readers -
  • Tweet Directly Via Bloomberg Terminal

    … market influencers to actively engage in the conversation on Twitter. Bloomberg global head of news and economics products Ted Merz added: Bloomberg is helping unlock value the value of Twitter for corporate and financial professionals, while meeting the necessary high standards of communications compliance. And Merz said in a Twitter blog post…

    David Cohen/ Inside Facebookin Twitter- 18 readers -
  • YouTube Announces #voteIRL ‘Get Out the Vote’ Campaign

    … reminders on the YouTube homepage, watch page and search results page Sept. 27, Voter Registration Day. Finally, YouTube announced that it will livestream the 2016 presidential debates from multiple news organizations, including PBS, The Washington Post, Bloomberg Television and Telemundo. In addition, YouTube creators including The Young Turks and Complex News will use YouTube Live to publish content while at the debates. Readers: Will you watch the 2016 presidential debates on YouTube? …

    AllFacebookin Social YouTube- 18 readers -
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