Bloomberg Businessweek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. Founded in 1929, the magazine was created to provide information and interpretation about what was happening in the business world. It is currently headquartered in New York City.
Posts about Bloomberg Businessweek
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads…

    TopRank®in Content- 37 readers -
  • Digital publishers turn to cartoons to cover the news

    …, more established media brands are also taking a stab at the format, albeit more sporadically. Bloomberg Businessweek, known for taking bold design decisions, recently used the format to illustrate CVS’s decision to stop selling cigarettes in its stores. Telling the story in comic form was, in part, an act of desperation, according to Drake Bennett…

    Ricardo Bilton/ Digidayin Twitter- 13 readers -
  • 4 Holiday Promotion Ideas to Start ASAP

    … and online gift guides featuring local products and services. Submit a high-quality image with a description and pitch your business for inclusion—deadlines run till early December. Download a free list of newspaper gift guide opportunities from public relations software company Cision (enter “holiday gift guide” in the form at the bottom…

    Jeff B. Copeland/ Dex Mediain Google- 13 readers -
  • AKQA named top agency at 2014 Digiday Awards

    …. Now it’s using those proceeds to reach a broader audience of movers and shakers. The media arm has breathed new life into Bloomberg Businessweek, launched a luxury magazine, and hired a slew of prominent executives and journalists. And it’s doing this with a subscription-based model that would be the envy of any media company. Under the leadership…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Why brands make political statements now

    … In 1992, Michael Jordan declined to back civil rights leader Harvey Gantt in a Senate race against incumbent Republican Sen. Jesse Helms, a man who was by all accounts an unabashed racist. Helms opposed having Martin Luther King Jr.’s birthday become a national holiday and reportedly antagonized a black Congress member by whistling “Dixie…

    John Mcdermott/ Digiday- 16 readers -
  • REPORT: Facebook to Launch Anonymous App

    … While Facebook has stuck with its policy of requiring its users’ real names, co-founder and CEO Mark Zuckerberg mentioned in a January cover story for Bloomberg Businessweek that the social network would not require real names for the separate, stand-alone applications it was developing. Evidence of this policy shift may rear its head…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
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