Bloomberg Businessweek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. Founded in 1929, the magazine was created to provide information and interpretation about what was happening in the business world. It is currently headquartered in New York City.
Posts about Bloomberg Businessweek
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … clips of customers using “Hut, Hut!” football calls to incorporate into their 2013 Super Bowl commercial. This print ad is part of a multimillion dollar integrated B2B campaign. The ads were distributed in Bloomberg BusinessWeek, Forbes, Fortune, Inc., The New York Times and The Wall Street Journal. Sprint also ran digital and TV ads during…

    TopRank®in Content- 44 readers -
  • Digital publishers turn to cartoons to cover the news

    …-focused Fusion, which launched its “graphic culture” section last June, comics have become just one alternate format for telling stories to its core millennial readership, which it’s also targeting with video and interactive data sets. The site has recently used comics to cover real estate prices, torture and one teen’s experience in solitary…

    Ricardo Bilton/ Digidayin Twitter- 14 readers -
  • 4 Holiday Promotion Ideas to Start ASAP

    … of the page). Hat tip to Bloomberg Businessweek for spotting this technique. 2. Build your holiday email campaign From sale announcements and reminders to coupon offers to holiday greeting messages, this is the time of year to work your customer email list. Find 30 examples of holiday email campaign types on this list from Constant Contact. Schedule your…

    Jeff B. Copeland/ Dex Mediain Google- 18 readers -
  • AKQA named top agency at 2014 Digiday Awards

    …. Now it’s using those proceeds to reach a broader audience of movers and shakers. The media arm has breathed new life into Bloomberg Businessweek, launched a luxury magazine, and hired a slew of prominent executives and journalists. And it’s doing this with a subscription-based model that would be the envy of any media company. Under the leadership…

    Erin Phillips/ Digidayin Mobile Google- 33 readers -
  • Why brands make political statements now

    … asserting themselves politically, they now expect brands to do just that, according to a September study from public relations consultancy Global Strategy Group (GSG). Case in point: Tim Cook, the famously private Apple CEO, came out as gay on Thursday in an essay in Bloomberg Businessweek, making him the first publicly gay Fortune 500 CEO in history…

    John Mcdermott/ Digiday- 16 readers -
  • REPORT: Facebook to Launch Anonymous App

    …. According to Bits, Facebook product manager Josh Miller is spearheading the project, and Miller and his team have been working on it for the past year. Miller was CEO of link-sharing service Branch when it was acquired by Facebook in January, along with its sister service, Potluck. At the time of the acquisition, Miller wrote in a Facebook post…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
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