Bloomberg Businessweek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. Founded in 1929, the magazine was created to provide information and interpretation about what was happening in the business world. It is currently headquartered in New York City.
Posts about Bloomberg Businessweek
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part. Could digital marketers completely do that without…

    TopRank®in Content- 31 readers -
  • Digital publishers turn to cartoons to cover the news

    …, more established media brands are also taking a stab at the format, albeit more sporadically. Bloomberg Businessweek, known for taking bold design decisions, recently used the format to illustrate CVS’s decision to stop selling cigarettes in its stores. Telling the story in comic form was, in part, an act of desperation, according to Drake Bennett…

    Ricardo Bilton/ Digidayin Twitter- 12 readers -
  • 4 Holiday Promotion Ideas to Start ASAP

    … of the page). Hat tip to Bloomberg Businessweek for spotting this technique. 2. Build your holiday email campaign From sale announcements and reminders to coupon offers to holiday greeting messages, this is the time of year to work your customer email list. Find 30 examples of holiday email campaign types on this list from Constant Contact. Schedule your…

    Jeff B. Copeland/ Dex Mediain Google- 8 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 25 readers -
  • Why brands make political statements now

    … asserting themselves politically, they now expect brands to do just that, according to a September study from public relations consultancy Global Strategy Group (GSG). Case in point: Tim Cook, the famously private Apple CEO, came out as gay on Thursday in an essay in Bloomberg Businessweek, making him the first publicly gay Fortune 500 CEO in history…

    John Mcdermott/ Digiday- 15 readers -
  • REPORT: Facebook to Launch Anonymous App

    … While Facebook has stuck with its policy of requiring its users’ real names, co-founder and CEO Mark Zuckerberg mentioned in a January cover story for Bloomberg Businessweek that the social network would not require real names for the separate, stand-alone applications it was developing. Evidence of this policy shift may rear its head…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
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