Bloomberg Lp

  • Inside Bloomberg LP’s big data play

    … The rise of big data holds out big promises for marketers. And if there’s any media company that has information on its customers, it’s Bloomberg LP, which claims to generate 1.3 billion data points a day on visitors to its terminals and its media properties. But while Bloomberg has used that information on the product side, it hasn’t put…

    Lucia Moses/ Digiday- 22 readers -
  • 5 Content Domination Lessons From a Furniture Maker Turned Publisher

    … strategy, allowing it to thrive for 80 years over a time during which many other business publications came and went. Bloomberg LP acquired the publication in 2009 and renamed it Bloomberg Businessweek, which continues today to be a popular source for news about business and the economy. It’s incredible to think that it all started as a small…

    Scott Aughtmon/ Content Marketing Institutein Content- 26 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 34 readers -
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