Bloomberg Lp

  • Inside Bloomberg LP’s big data play

    …, and it declined to identify its clients on the record but gave some examples of how the program is working. In one case, an airline manufacturer wanted information about its customers’ interests. Bloomberg identified its own visitors who also were core customers of the marketer. Then, by tracking their journeys on Bloomberg’s media properties…

    Lucia Moses/ Digiday- 18 readers -
  • 5 Content Domination Lessons From a Furniture Maker Turned Publisher

    … owner Rush Limbaugh – Radio talk show host and writer (recently expanding his work to author of children’s books) Jon Stewart – TV show host, writer, political satirist, producer Glenn Beck – TV and radio host, commentator, author, filmmaker Martha Stewart – TV show host, writer, founder of media company Donald Trump – Real estate…

    Scott Aughtmon/ Content Marketing Institutein Content- 15 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
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