Bloomberg Lp

  • Inside Bloomberg LP’s big data play

    …, and it declined to identify its clients on the record but gave some examples of how the program is working. In one case, an airline manufacturer wanted information about its customers’ interests. Bloomberg identified its own visitors who also were core customers of the marketer. Then, by tracking their journeys on Bloomberg’s media properties…

    Lucia Moses/ Digiday- 18 readers -
  • 5 Content Domination Lessons From a Furniture Maker Turned Publisher

    … before Black Friday in 1929, The Magazine of Business was relaunched as a weekly magazine called The Business Week (later known simply as BusinessWeek). BusinessWeek’s unique brand of journalism would eventually alter the way in which the subjects of business and economics were written about. BusinessWeek continued to grow, thrive, and pivot its…

    Scott Aughtmon/ Content Marketing Institutein Content- 14 readers -
  • AKQA named top agency at 2014 Digiday Awards

    …. Now it’s using those proceeds to reach a broader audience of movers and shakers. The media arm has breathed new life into Bloomberg Businessweek, launched a luxury magazine, and hired a slew of prominent executives and journalists. And it’s doing this with a subscription-based model that would be the envy of any media company. Under the leadership…

    Erin Phillips/ Digidayin Mobile Google- 25 readers -
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