Bloomingdales

  • Pinterest Tops 150 Million Monthly Active Users

    … By David Cohen on Oct. 13, 2016 - 2:00 PM Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. The social network also shared the following statistics in an email to SocialTimes: 80 million of those 150 million MAUs are from outside of the U.S. 75 percent…

    David Cohen/ Inside Facebookin Social- 8 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 13 readers -
Get the top posts daily into your mailbox!