Blue Cross Blue Shield

The Blue Cross Blue Shield Association (BCBSA) is a federation of 37 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was created in 1948. The two organizations merged in 1982, forming the current association.
Posts about Blue Cross Blue Shield
  • SEOlympics: Top Marketing Blogs of The Central U.S.

    Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always great to see an underdog reach the Fall Classic. Now that I’ve got America’s heartland on my mind, it’s time to round out the best marketer blogs in the United States.

    Albert Costill/ Search Engine Journal- 5 readers -
  • How to Manage 19 Social Media Channels

    Listening and Results Measurement Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play.

    Jay Baer/ Convince and Convert- 4 readers -
  • REPORT: Facebook Exploring Health Care Entry

    … that has come under fire for its privacy policies regarding much less sensitive information be able to assure users that their medical information is safe? Frank Williams, CEO of health software and services company Evolent Health, told Reuters Facebook’s real-name policy may prove to be the biggest obstacle, suggesting that users would prefer…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Top Paid Search Keywords for Health Insurance Revealed [Study]

    AdGooroo released findings of a study that looked at the paid search landscape for the health insurance sector, specifically the Top 5 U.S. advertisers of health insurance for the first half of 2014 in Google AdWords. The report analyzed who spent the most on AdWords campaigns, which health insurance keywords were the most competitive and more.

    Jessica Lee/ Search Engine Watch- 4 readers -
Get the top posts daily into your mailbox!