Blue Cross Blue Shield

The Blue Cross Blue Shield Association (BCBSA) is a federation of 37 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was created in 1948. The two organizations merged in 1982, forming the current association.
Posts about Blue Cross Blue Shield
  • How to Manage 19 Social Media Channels

    …Listening and Results Measurement Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels…

    Jay Baer/ Convince and Convertin Social Content Facebook How To's- 6 readers -
  • REPORT: Facebook Exploring Health Care Entry

    … Blue Cross Blue Shield, meet blue thumbs up? According to a report by Reuters, Facebook is eyeing opportunities in the health-care sector, including online communities and applications. Three people familiar with the social network’s plans told Reuters Facebook is considering the creation of online support communities to connect users…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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