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Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always great to see an underdog reach the Fall Classic. Now that I’ve got America’s heartland on my mind, it’s time to round out the best marketer blogs in the United States.
Listening and Results Measurement Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play.
… that has come under fire for its privacy policies regarding much less sensitive information be able to assure users that their medical information is safe? Frank Williams, CEO of health software and services company Evolent Health, told Reuters Facebook’s real-name policy may prove to be the biggest obstacle, suggesting that users would prefer…
AdGooroo released findings of a study that looked at the paid search landscape for the health insurance sector, specifically the Top 5 U.S. advertisers of health insurance for the first half of 2014 in Google AdWords. The report analyzed who spent the most on AdWords campaigns, which health insurance keywords were the most competitive and more.