Bluekai

  • 5 Ad Tools for Targeting Consumers Based on Offline Behavior

    … on modeling). Marketers can predict how successful their campaigns will be based on the audiences they’ve chosen to target, and they can optimize their audiences based on spending goals and budgets. 4. Catalina: Use purchase histories to fuel personalized campaigns. Catalina offers personalized digital media solutions for brands. The company targets…

    Stephanie Miles/ Street Fight- 13 readers -