Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from 2.4 to 2.485 GHz) from fixed and mobile devices, and building personal area networks (PANs). Invented by telecom vendor Ericsson in 1994, it was originally conceived as a wireless alternative to RS-232 data cables. It can connect several devices, overcoming problems of synchronization.Bluetooth is managed by the Bluetooth Special Interest Group (SIG), which has more than 20,000 member companies in the areas of telecommunication, computing, networking, and consumer electronics. Bluetooth was standardized as IEEE 802.15.
Posts about Bluetooth
  • 5 Ways to Target Moviegoers with Location-Based Marketing

    …. Leveraging Bluetooth before a film’s release Mall shoppers are 5x more likely to be moviegoers than people who don’t shop at malls, which is one of the reasons why NBCUniversal decided to target this group with a location-based campaign before the release of its film, Endless Love. Partnering with Mobiquity, NBCUniversal leveraged Bluetooth…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Aremi: The Magic of Gaia Lets Users Become Wizards Through Augmented Reality

    …, making it safe for kids. The platform features more than 40 waterproof potion ingredients, which players will be able to combine in specific ways to create potions within the app. After connecting the cauldron to their device through Bluetooth, players will use the app to select a potion to create, and they will be led through its creation…

    AllFacebookin Social- 24 readers -