Bluetooth Low Energy

Bluetooth low energy, Bluetooth LE, or BLE, marketed as Bluetooth Smart, is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, security, and home entertainment industries. Compared to "Classic" Bluetooth, BLE is intended to provide considerably reduced power consumption and cost while maintaining a similar communication range.Bluetooth LE was originally introduced under the name Wibree by Nokia in 2006. It was merged into the main Bluetooth standard in 2010 with the adoption of the Bluetooth Core Specification Version 4.0.
Posts about Bluetooth Low Energy
  • 10 Top Location-Based Mobile Campaigns of 2014

    …. The geo-targeting tools generated 13,600 additional visits to Goodwill outlets for a 43 percent lift in store traffic. American Eagle Tries On iBeacons: American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October. The data revealed the percentage of Shopkick users visiting the fitting room more than doubled for those who…

    Street Fightin Display Mobile- 43 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …, but experts say the industry has already moved to less-permanent, softer, identifiers that a provider can easily delete. “It’s an important change for the industry because it will help get people a lot more comfortable with keeping bluetooth on,” said Maya Mikhailov, executive vice president at GPShopper, a retail-focused mobile development shop…

    Steven Jacobs/ Street Fight- 12 readers -
  • Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

    … successfully accomplished in the past, partly because there haven’t been enough beacons deployed in locations and because their low power system — beacons use Bluetooth Low Energy to minimize battery drain — hasn’t created strong enough or stable-enough signals to manage “blue dot” navigation. (As an aside Indoor Atlas enables indoor, blue-dot…

    Greg Sterling/ Search Engine Landin SEO- 26 readers -
  • Google's Physical Web and its Impact on Search

    … iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called Bluetooth Low Energy (no pairing, range of ~70 metres / ~230 feet) it allows smartphones to detect the presence of nearby beacons and their approximate distance. Until now they've mostly been used to 'hyper-local' location based…

    Moz Blogin SEO Google- 10 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 11 readers -
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