Bluetooth Low Energy

Bluetooth low energy, Bluetooth LE, or BLE, marketed as Bluetooth Smart, is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, security, and home entertainment industries. Compared to "Classic" Bluetooth, BLE is intended to provide considerably reduced power consumption and cost while maintaining a similar communication range.Bluetooth LE was originally introduced under the name Wibree by Nokia in 2006. It was merged into the main Bluetooth standard in 2010 with the adoption of the Bluetooth Core Specification Version 4.0.
Posts about Bluetooth Low Energy
  • 10 Top Location-Based Mobile Campaigns of 2014

    … received “shopBeacon” related messages versus those that didn’t. Shopkick has been aggressively signing up retailers like Macy’s for its shopBeacon Bluetooth Low Energy devices; the indoor tech provider had installed 7,500 shopBeacon devices live across 3,000 stores by the end of 2014. “We were very excited about these results from Shopkick’s…

    Street Fightin Display Mobile- 41 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    … A few months after Apple effectively closed the door on wi-fi tracking, the organization overseeing Bluetooth low energy, the technology behind beacons, has done the same. This morning, Bluetooth Special Interest Group ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access…

    Steven Jacobs/ Street Fight- 11 readers -
  • Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

    … successfully accomplished in the past, partly because there haven’t been enough beacons deployed in locations and because their low power system — beacons use Bluetooth Low Energy to minimize battery drain — hasn’t created strong enough or stable-enough signals to manage “blue dot” navigation. (As an aside Indoor Atlas enables indoor, blue-dot…

    Greg Sterling/ Search Engine Landin SEO- 26 readers -
  • Google's Physical Web and its Impact on Search

    … iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called Bluetooth Low Energy (no pairing, range of ~70 metres / ~230 feet) it allows smartphones to detect the presence of nearby beacons and their approximate distance. Until now they've mostly been used to 'hyper-local' location based…

    Moz Blogin SEO Google- 8 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 5 readers -
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