Bluetooth Low Energy

Bluetooth low energy, Bluetooth LE, or BLE, marketed as Bluetooth Smart, is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, security, and home entertainment industries. Compared to "Classic" Bluetooth, BLE is intended to provide considerably reduced power consumption and cost while maintaining a similar communication range.Bluetooth LE was originally introduced under the name Wibree by Nokia in 2006. It was merged into the main Bluetooth standard in 2010 with the adoption of the Bluetooth Core Specification Version 4.0.
Posts about Bluetooth Low Energy
  • 10 Top Location-Based Mobile Campaigns of 2014

    … engagement rate with its Swirl-powered beacon marketing program and a 30 percent redemption rate for beacon-triggered offers at 10 Hudson’s Bay and Lord and Taylor stores starting in July. Following the strong results of this beacon pilot, they decided to roll out to all of their stores in time for the holiday season. Putting A Stop…

    Street Fightin Display Mobile- 42 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    …. “It was originally designed to be a broadcast technology, and it should be used like that — not as a read technology.” The move comes two months after Buzzfeed published a scathing report detailing an initiative by outdoor advertising giant Titan to install bluetooth beacons in hundreds of phone booths across New York City. Mikhailov says…

    Steven Jacobs/ Street Fight- 11 readers -
  • Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

    … successfully accomplished in the past, partly because there haven’t been enough beacons deployed in locations and because their low power system — beacons use Bluetooth Low Energy to minimize battery drain — hasn’t created strong enough or stable-enough signals to manage “blue dot” navigation. (As an aside Indoor Atlas enables indoor, blue-dot…

    Greg Sterling/ Search Engine Landin SEO- 26 readers -
  • Google's Physical Web and its Impact on Search

    … iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called Bluetooth Low Energy (no pairing, range of ~70 metres / ~230 feet) it allows smartphones to detect the presence of nearby beacons and their approximate distance. Until now they've mostly been used to 'hyper-local' location based…

    Moz Blogin SEO Google- 9 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 9 readers -
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