Bluetooth Low Energy

Bluetooth low energy, Bluetooth LE, or BLE, marketed as Bluetooth Smart, is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, security, and home entertainment industries. Compared to "Classic" Bluetooth, BLE is intended to provide considerably reduced power consumption and cost while maintaining a similar communication range.Bluetooth LE was originally introduced under the name Wibree by Nokia in 2006. It was merged into the main Bluetooth standard in 2010 with the adoption of the Bluetooth Core Specification Version 4.0.
Posts about Bluetooth Low Energy
  • 10 Top Location-Based Mobile Campaigns of 2014

    … shopBeacon experiment,” said Joe Megibow, American Eagle Outfitters’ Chief Digital Officer in a statement, as the youth-focused clothing retailer plans to expand the technology in 2015. “American Eagle has always been one of the top innovators in retail, and were one of our launch partners,” said Shopkick CEO Cyriac Roeding. “So all of us are extremely…

    Street Fightin Display Mobile- 45 readers -
  • Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

    … A few months after Apple effectively closed the door on wi-fi tracking, the organization overseeing Bluetooth low energy, the technology behind beacons, has done the same. This morning, Bluetooth Special Interest Group ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access…

    Steven Jacobs/ Street Fight- 14 readers -
  • Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

    … successfully accomplished in the past, partly because there haven’t been enough beacons deployed in locations and because their low power system — beacons use Bluetooth Low Energy to minimize battery drain — hasn’t created strong enough or stable-enough signals to manage “blue dot” navigation. (As an aside Indoor Atlas enables indoor, blue-dot…

    Greg Sterling/ Search Engine Landin SEO- 32 readers -
  • Google's Physical Web and its Impact on Search

    … iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called Bluetooth Low Energy (no pairing, range of ~70 metres / ~230 feet) it allows smartphones to detect the presence of nearby beacons and their approximate distance. Until now they've mostly been used to 'hyper-local' location based…

    Moz Blogin SEO Google- 10 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    … at a time when many thought old school department stores were going the way of the dinosaurs and print newspapers. Not too many people predicted the venerable retail institution would partner up with a Silicon Valley startup to once again change the face of retail shopping. “Macy’s has been a trailblazer in omni-channel for many years already…

    Mason Lerner/ Street Fight- 13 readers -
Get the top posts daily into your mailbox!
More from around the web