Bob Cratchit

Robert "Bob" Cratchit is a fictional character in the Charles Dickens story A Christmas Carol. The abused, underpaid clerk of Ebenezer Scrooge, Cratchit has come to symbolise poor working conditions, especially long working hours.
Posts about Bob Cratchit
  • A PPC Carol: The Ghost of PPC Present

    … created your campaigns over the years the default settings in AdWords or AdWords Editor have probably changed over that time. Here are some dusty corners that I’ve often seen in need of attention: Ad Rotation – Make sure you’re consistent. I recommend even rotation for ad testing. Devices – Did you just spitball your mobile bid modifier or did you…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 19 readers -
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