Bob Garfield

Bob Garfield (b. ca. 1955) is the co-host of the On the Media show on National Public Radio. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. Garfield was a frequent contributor to All Things Considered and a longtime advertising analyst for ABC News. He has also been employed as an on-air analyst for CBS News, CNBC, PBS, and the Financial News Network.
Posts about Bob Garfield
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … issuing guidelines on disclosure dating back as far as the 1960s (advertorial) and as recently as search engine advertising (in this millennium). WOMMA is calling for clear and conspicuous native advertising disclosure, as has the IAB. The paper, while correctly noting that native is clearly an evolving and therefore difficult to define sector, asks…

    Rebecca Lieb/ Marketing Landin Display- 16 readers -
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