Bob Garfield

Bob Garfield (b. ca. 1955) is the co-host of the On the Media show on National Public Radio. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. Garfield was a frequent contributor to All Things Considered and a longtime advertising analyst for ABC News. He has also been employed as an on-air analyst for CBS News, CNBC, PBS, and the Financial News Network.
Posts about Bob Garfield
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … an interesting question: Who is disclosure incumbent on? Is it the publisher? The brand? The marketer, agency or “widget”? (Note: “Widget” could be interpreted as ad unit or vendor, but in this case appears to refer to recommendation engines, e.g., Outbrain and Taboola.) WOMMA has a distinguished history of working for ethics and disclosure…

    Rebecca Lieb/ Marketing Landin Display- 13 readers -
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