• How to Stand Out in Crowded Inboxes

    … with white-label social platform Backplane to create the 1886 Club, a group for Coca-Cola collectors. American Express built their now-famous OPEN Forum. And Bomgar built a community for their insiders to enhance customer education. Closing Thoughts Your brand should find a way to reward consumers who have shown interest and loyalty by subscribing…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 14 readers -
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