Bonita Springs, Florida

Bonita Springs is a city in Lee County, Florida, United States. The population was 43,914 at the 2010 census. It is part of the Metropolitan Statistical Area. The city is located on the southwest coast of the state.
Posts about Bonita Springs, Florida
  • How to fix programmatic’s transparency problem

    … for the online ad world’s transparency problem? Their answers: Mac Delaney, ‎svp of client services, VivaKi We have to be more honest. Folks don’t want to be honest. It’s uncomfortable, and it’s not the way that way that we’re taught. It feels almost in contradiction to what they’re doing, which is telling the client what they want to hear…

    Ricardo Bilton/ Digidayin How To's- 5 readers -
  • Why ad tech is like a broken vending machine

    … much fraud,” said Jen Brady, CEO of the agency Fred & Associates, speaking at the Digiday Programmatic Summit yesterday in Bonita Springs, Florida. “Our team spends so much time trying to fix the errors and fraud with programmatic because it’s so automated. We as an agency don’t make any margin off programmatic buys.” To an outsider, according…

    Brian Morrissey/ Digiday- 10 readers -
  • The biggest challenges programmatic advertising faces

    … Programmatic advertising is nearly universally acknowledged as the future direction of media buying. But for all the heady forecasts — Magna Global projects global programmatic ad spend to be $53 billion by 2018– it still faces a raft of challenges. Ahead of the Digiday Programmatic Summit in Bonita Springs, Florida, next month, Digiday asked…

    Caroline Bottger/ Digiday- 9 readers -