Bonita Springs, Florida

Bonita Springs is a city in Lee County, Florida, United States. The population was 43,914 at the 2010 census. It is part of the Metropolitan Statistical Area. The city is located on the southwest coast of the state.
Posts about Bonita Springs, Florida
  • How to fix programmatic’s transparency problem

    … for more transparency on the campaign level, with better insights into where ads are running and who is seeing them. But regardless of how the word is interpreted, transparency remains a priority to many in the industry. We asked a few attendees at Digiday’s Programmatic Summit in Bonita Springs, Florida, the same question: What’s your fix…

    Ricardo Bilton/ Digidayin How To's- 8 readers -
  • Why ad tech is like a broken vending machine

    … much fraud,” said Jen Brady, CEO of the agency Fred & Associates, speaking at the Digiday Programmatic Summit yesterday in Bonita Springs, Florida. “Our team spends so much time trying to fix the errors and fraud with programmatic because it’s so automated. We as an agency don’t make any margin off programmatic buys.” To an outsider, according…

    Brian Morrissey/ Digiday- 23 readers -
  • The biggest challenges programmatic advertising faces

    … Programmatic advertising is nearly universally acknowledged as the future direction of media buying. But for all the heady forecasts — Magna Global projects global programmatic ad spend to be $53 billion by 2018– it still faces a raft of challenges. Ahead of the Digiday Programmatic Summit in Bonita Springs, Florida, next month, Digiday asked…

    Caroline Bottger/ Digiday- 12 readers -
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