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    • Data Concentration In Platforms – A Modest Proposal

      image (I’ve been writing on NewCo Shift for the most part, but I wanted my Searchblog readers to know two things: One, I’m working on getting this site totally redone, and will be posting here in the New Year. And two, Over the past few years I’ve been looking for a grand unifying theory that explains my growing discomfort with technology, an industry for which I’ve been a m ...

      John Battelle's Search Blog- 13 readers -
  • Amazon’s HQ2 Isn’t a Headquarters. So What Is It?

    … Crossposted from NewCo Shift. Everyone’s favorite parlor game is “where will Amazon go?” Better to ask: Why does Amazon needs a second headquarters in the first place? It’s the future! Rendering of Amazon’s new Seattle HQ. The first and original one. Why does Amazon want a new headquarters? Peruse the company’s RFP, and the company…

    John Battelle's Search Blog- 13 readers -
  • This Is What Happens When Context Is Lost.

    …. After all, empowering three major Federal regulatory bodies dedicated to old media advertising practices seems like an awful lot of liberal overkill, n’est ce pas? What waste! And speaking of waste, honestly, if you want to “target” your audience, why bother with “media outlets” anyway?! Everyone knows that Wanamaker was right — in the offline world…

    John Battelle's Search Blogin Social- 15 readers -
  • No. Social Terrorists Will Not Win

    … A small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations. (cross posted from NewCo Shift) Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning…

    John Battelle's Search Blogin Google- 19 readers -
  • Is Humanity Obsolete?

    … image Upon finishing Yuval Harari’s Homo Deus, I found an unwelcome kink in my otherwise comfortably adjusted frame of reference. It brought with it the slight nausea of a hangover, a lingering whiff of jet exhaust from a hard night, possibly involving rough psychedelics. I’m usually content with my (admittedly incomplete) understanding…

    John Battelle's Search Blog- 16 readers -
  • Ads. Grrr.

    … after listening, I googled around (yes Google, I did that on purpose, sorry, but it’s lower case usage for you from now on, please block Facebook ads in your Chrome extension that would be such a cool dust up to watch okthanksbye) to find out who might disagree with the cautious but still high-on-camaraderie conversation I had just ingested…

    John Battelle's Search Blog- 25 readers -
  • We Must Fix This Fucking Mess

    … Here are the caveats for the rant I am about to write. The fact that I am writing this on Medium will cause many of you to dismiss me for hypocrisy. Don’t. Read to the end. I will be saying the word “F*CK” a lot. If that bothers you, time to depart for calmer waters. This post will be subject to dismissal due to charges of high nostalgia…

    John Battelle's Search Blog- 39 readers -
  • The Waze Effect: Flocking, AI, and Private Regulatory Capture

    … (image) A couple of weeks ago my wife and I were heading across the San Rafael bridge to downtown Oakland for a show at the Fox Theatre. As all Bay area drivers know, there’s a historically awful stretch of Interstate 80 along that route – a permanent traffic sh*t show. I considered taking San Pablo road, a major thoroughfare which parallels…

    John Battelle's Search Blogin Google- 19 readers -
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