Book Related

    • Amazon’s HQ2 Isn’t a Headquarters. So What Is It?

      Crossposted from NewCo Shift. Everyone’s favorite parlor game is “where will Amazon go?” Better to ask: Why does Amazon needs a second headquarters in the first place? It’s the future! Rendering of Amazon’s new Seattle HQ. The first and original one. Why does Amazon want a new headquarters? Peruse the company’s RFP, and the company is frustratingly vague on the question.

      John Battelle's Search Blog- 12 readers -
  • This Is What Happens When Context Is Lost.

    …, of course. But that’s another story). (Meanwhile, Programmatic.) The programmatic Lumascape. Seems uncomplicated, right? Stunned by the rise of the Google/Facebook duopoly, the tech industry responded with an open web answer: Programmatic advertising. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web…

    John Battelle's Search Blogin Social- 15 readers -
  • No. Social Terrorists Will Not Win

    … A small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations. (cross posted from NewCo Shift) Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning…

    John Battelle's Search Blogin Google- 19 readers -
  • Is Humanity Obsolete?

    … of the book, he failed to push me from my easy chair. It was comforting to nod along as Harari argued that the devices — the computers, the platforms and the networks — are nothing more than the transit layer in humanity’s inevitable evolution to a more god-like species. And cognizant of the inescapable baggage of the “digital technologies” tag, Harari has…

    John Battelle's Search Blog- 16 readers -
  • Ads. Grrr.

    … (Cross posted on Medium) I honestly didn’t want to say this, but. I did have other things to do tonight than write about advertising. Again. But g’damn, folks. Can we get our shit together? I know Google thinks it is doing something about it. But that Chrome feature you call ad blocking? Well, OK, there’s some good in it — it even addresses…

    John Battelle's Search Blog- 25 readers -
  • We Must Fix This Fucking Mess

    … FOR SENDING THEM TO ME. Sure, I have a general idea. I can look at my analytics in all those aforementioned platforms, and I could, if I have either earned or hired a double PhD in Big Data and Theology, I might be able to divine some patterns as to how my readers ended up reading my stuff. But given they’re scattered across four, five or six platforms, all…

    John Battelle's Search Blog- 39 readers -
  • The Waze Effect: Flocking, AI, and Private Regulatory Capture

    … (image) A couple of weeks ago my wife and I were heading across the San Rafael bridge to downtown Oakland for a show at the Fox Theatre. As all Bay area drivers know, there’s a historically awful stretch of Interstate 80 along that route – a permanent traffic sh*t show. I considered taking San Pablo road, a major thoroughfare which parallels…

    John Battelle's Search Blogin Google- 19 readers -
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