Book Reviews

  • Book Review X: The Experience When Business Meets Design by @briansolis

    … In the digital marketing world a lot of effort has been invested in the making and promoting of content with a singular emphasis on marketing ROI. But customers don’t care about your “great content”, your “clever marketing” or how much money you make from trying to sell them something. What do customers care about? Experiences. Much has been…

    Lee Odden/ TopRank®- 25 readers -
  • Book Review & Interview: Meaningful: The Story of Ideas That Fly

    … For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? Bernadette Jiwa uncovers that and more in her new book, Meaningful: The Story of Ideas That Fly. According to Jiwa, many companies miss an essential opportunity to focus…

    Ashley Zeckman/ TopRank®- 30 readers -
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