• Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

    Scheduling platform Booker announced this morning that it has acquired San Francisco-based local marketing automation platform Frederick, expanding the company’s ability to help customers intelligently fill appointment-based inventory. Terms of the deal were not disclosed. Frederick’s software analyzes small business management systems and combines utilization information wit ...

    David Hirschman/ Street Fight- 25 readers -
  • #SFSNYC VIDEO: Opening Keynote

    … #SFSNYC VIDEO: Opening Keynote November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical…

    Street Fight- 12 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    …, suggesting that robust local media and commerce constitute pillars of a community. HitViews CEO Walter Sabo made a strong case for radio’s (yes, that radio, the medium TV was supposed to have snuffed out long ago) role in the hyperlocal economy, observing that it is by nature local, mobile, and personal — three qualities that align closely with consumer…

    Street Fightin Mobile- 14 readers -
  • The Rise of Marketing Automation in Local’s Next Act

    … Street Fight Summit, Booker CEO Josh McCarter, Signpost CEO Stuart Wall, and ShopKeep VP of Product Drew Schwartz discussed the latest trends in a panel moderated by StreetFight deputy editor Steven Jacobs. “We want to help SMBs leverage that data as a means to continue the conversation about personalization and automated marketing and that first…

    Steven Jacobs/ Street Fight- 5 readers -
  • Booker Eyes New Markets, More Capital

    … Less than a year and half ago, Bain Capital’s venture wing made a $27 million bet on Booker, a company that builds scheduling and business management software for small and medium-sized spas and salons. Now, the startup says it is gearing up to raise another big round to help propel it into a number of new appointment and class-based verticals…

    Steven Jacobs/ Street Fight- 12 readers -
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