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  • Automated Email Marketing and its Effectiveness

    … and B2B marketing effectiveness. Of course, automated email isn’t simply an opt-in drip campaign like we have. It also includes auto-response triggered emails as well as auto-initiated drip campaigns that are triggered when a subscriber takes a specific action. Triggered email messages average 70.5% higher open rates and 152% higher click-through…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -