Booking Process

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 16 readers -
  • A New Year means a New Hotel Marketing Strategy

    … consumers. Here are a few focal points to implement into your hotel’s strategy to achieve success in the digital marketing world far beyond 2015: Manage Online Presence Before coming up with a strategy for 2015, let’s look back on the success and failures of 2014. As hoteliers, we are busy running the everyday operations of the hotel and may lose sight…

    Melody Ciria/ E-Marketing Associatesin Social- 36 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -