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Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem.
… in the customer journey between large businesses in travel and small businesses. Since large businesses, like OTAs are able to dominate the Google real estate with their large marketing budgets, they are able to use Display Click Advertising to target high volume and competitive keywords to influence the booking process. On the other hand, independent hotels…
…. Visual Storytelling Create visually engaging content across platforms from social media to your own vanity website. Focus on providing a captivating narrative when describing your hotel’s features on your website and on your hotel’s social media channels. Visitors want to learn what the experience will be like and this can be achieved through simple…
… the booking process seamless for the consumer, they will more likely convert into a guest. With that said, how is your hotel keeping up with the constant changes to the travelsphere, digital world, and traveler behavior? Photo Courtesy of CMSwire The post Understanding the Complexity of the Booking Journey appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …