Booking Process

  • A New Year means a New Hotel Marketing Strategy

    … report from SalesCycle, of the 1,000 consumers surveyed, 13% of them would abandon their booking online because the booking process took too long and the checkout was too complicated. If this is an issue for your hotel’s website, it must be corrected immediately. Don’t let it be a hassle for a traveler to book direct off your website. If you’re…

    Melody Ciria/ E-Marketing Associatesin Social- 37 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -