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As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers stop the conversion process, thank the customer and happily walk away with cash in hand.
… Every time I look at the end of a year, I try and figure out things that worked out and those that didn’t. I then write down ways to change my habits so it brings me closer to my ultimate objective. However, it can be pretty difficult to know what you need to change if you don’t have a clear vision of what you’re trying to achieve and this should…