Boost Media

  • Join Us At SMX East in NYC

    … with them. In this session, we’ll cover the essential elements of successfully integrating images into ads across all platforms and networks. We’ll look at issues like: the psychology of images, colors, and text how to think about images for various demographic and geographic audiences where to find the best stock images when not to use stock images We will also cover licensing, copyrights, usage issues and much more. The post Join Us At SMX East in NYC appeared first on Boost Blog. …

    Sarah Burns/ BoostBlogin Paid Search- 10 readers -
  • What You Need to Know about the AdWords API for ETA

    … After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs. Of note to marketers under “Migration Tips,” Google states: “The migration to Expanded Text Ads will require your intervention: In many cases, the second…

    BoostBlogin Paid Search How To's- 11 readers -
  • AdWords ETA: What You Need To Do Now

    … By now, you’ve heard the AdWords Expanded Text Ads announcement. This is big news for search engine marketers. Initial Google reports cited CTR lifts of 20%. But the change is going to require a massive amount of copywriting—or the risk missing out big. Unless you’re one of a few beta testers, Expanded Text Ads isn’t yet available in your AdWords…

    Karen Amundson/ BoostBlogin Paid Search- 24 readers -
  • Google to launch Expanded Text Ads across all devices

    … and mobile ads being impacted by Google’s Expanded Text Ads. Contact us here to learn more. About Boost Media Boost Media is the leading digital ad creative marketplace for marketers managing search, social, video, or display advertising. Boost Media brings together an automated SaaS platform with the largest Expert Marketplace of professional…

    BoostBlogin Display Google- 14 readers -
  • Writer’s Voice: ARF Unveils How Advertising Works Study

    …, your creative executions should be specifically tailored to each platform. This way, you can maximize optimal consumer engagement. Here at Boost Media, we’ve long believed in the value of maximizing consumer engagement – and your own advertiser ROI – by utilizing a variety of different platforms. Which is why our Boost Creative Network of talented…

    BoostBlog- 6 readers -
  • Writer’s Voice: How To Overcome the Dreaded Writer’s Block

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares tips on overcoming writer’s…

    BoostBlog- 9 readers -
  • 5 Tips for Writing Digital Ads that Compel Users to Buy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing compelling…

    BoostBlog- 9 readers -
  • 5 Great Ad Writing Tips From Industry Legend David Ogilvy

    … awards or secure laughs, love, or “likes.” Make sure you understand not just who your advertiser is talking to, but what the advertiser wants to accomplish with the ad. And create it accordingly. Here at Boost Media, we can’t ensure that any Ogilvy acolytes will be available to help you design, write and optimize your digital ads. But we can guarantee…

    BoostBlog- 9 readers -
  • Win Of The Week – Ads That Catch The Heart

    … or offer. The more a searcher is able to connect with an ad, the more likely they will click it! About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image…

    Sarah Burns/ BoostBlog- 7 readers -
  • More Digital Advertising Means More Mobile Marketing

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, explains how the surge of digital…

    BoostBlogin Mobile- 12 readers -
  • Win of the Week – Your Dream Vacation

    …? Ad #1 Ad #2 The winner here is Ad #2! Created by Boost Media Writer “aghaf9999,” ad #2 had a 122% increase over ad #1. The Original Ad Ad #1 attempts to provide incentive with words like “fun” and “exciting,” but it fails to reach the audiences who have already decided on which park to attend, as seen in ad #2. This ad tries to engage too…

    Sarah Burns/ BoostBlog- 7 readers -
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