Bootstrapped

In political economics, entrepreneurship is the process of identifying and starting a new business venture, sourcing and organizing the required resources, while taking both the risks and rewards associated with the venture.
Posts about Bootstrapped
  • Here Comes the Content Marketing Shakeout

    …, and from whom? The overwhelming majority of these content marketing outfits are trying to target the same FORTUNE 1000 customer base. The good news about that market segment is that they have a lot of money, but the bad news is that there are only 1,000 potential customers in that cohort. As a category, content marketing software is manifestly…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
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