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Content Marketing, Owned Media, Shared Media Published 1 min ago | By: Dan Moyle First of all, get over your own stigma of being in a boring industry. Just because you’re not selling a Tesla car or the latest craft beer doesn’t mean you’re in a boring industry. While it may not be the perfect industry for a highly entertaining Super Bowl commercial, your business is intere ...
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO campaign — and t ...