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Content Marketing, Owned Media, Shared Media Published 1 min ago | By: Dan Moyle First of all, get over your own stigma of being in a boring industry. Just because you’re not selling a Tesla car or the latest craft beer doesn’t mean you’re in a boring industry. While it may not be the perfect industry for a highly entertaining Super Bowl commercial, your business is intere ...
… have. Around 90% of the companies that I work with operate within what you would typically classify as "boring" industries — I'm talking businesses that manufacture special valves to go within specific types of machinery. There's not the same kind of scope to do some of the more exciting product-related marketing activities, and these businesses…