Borrell Associates

  • Local Media Companies Tout Events for Revenue Diversification

    …’ precipitous decline, it’s become clear that if publishers are still dealing with “digital dimes,” there is an urgent need to diversify into other revenue streams that can supplement the bottom line. At Borrell Associates’ annual Local Online Advertising Conference earlier this week in New York, several speakers touted local live events — from awards shows…

    David Hirschman/ Street Fight- 13 readers -
  • Will Newspaper Companies Find Revival in Local Video?

    … the video revolution is taking hold, opening up new pockets of opportunities. There are even two brothers – ex-newspaper guys who are sort of the Click and Clack of video advertising – who are having a blast in Tampa selling loads of video ads to local businesses in YouTube format. The future, in the words of Yogi Berra, ain’t what it used to be. But for those with the energy and the smarts to keep up, it’s certainly a great time to be in business. Gordon Borrell is CEO of Borrell Associates. …

    Street Fight- 9 readers -
  • Borrell on Local News: Inform, but Help Businesses Thrive

    … We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO of Borrell Associates mean that community publishers should abandon any attempt to present a balanced picture of their community…

    Tom Grubisich/ Street Fightin Affiliate- 9 readers -
  • SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

    … A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs, found that small businesses now spend more than a quarter of their budgets on digital media…

    Mason Lerner/ Street Fightin Mobile- 12 readers -
  • LION-Borrell Revenue Survey Unravels

    A revenue benchmarking partnership between the Local Independent Online News publishers association (LION) and Borrell Associates is coming apart because too few of LION’s independent publishers want to share their information with the the local media research company. “Only three sites have submitted their revenue,” Borrell Associates CEO Gordon Borrell told me.

    Tom Grubisich/ Street Fight- 8 readers -
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