Borrell Associates

    • Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?

      A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections. Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.

      Tom Grubisich/ Street Fight- 1 readers -
  • Borrell Sizes Up What’s Behind Local Ad Media Choices

    … marketing tools now at anyone’s disposal, and then to sell that ability to local businesses. That’s why you see companies like McClatchy, Scripps, The New York Times, The Washington Post, GateHouse Media, Gannett, Graham Media and so many others creating these digital agencies. A number of local news providers are participating in the Facebook’s…

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Media Companies Tout Events for Revenue Diversification

    … management software very necessary. Lane’s prescriptions were followed up by a fiery speech from Gatehouse Media‘s President of Western U.S. Publishing Operations Jason Taylor (who also heads up the company’s events initiative, Gatehouse Live). Taylor pointed out that media companies already have a lot of the assets in place to power local events…

    David Hirschman/ Street Fight- 20 readers -