Borrell Associates

  • Borrell Sizes Up What’s Behind Local Ad Media Choices

    … We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, as the new Borrell Associates survey of local advertisers shows. Digital banners are supposed to be so…

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Media Companies Tout Events for Revenue Diversification

    … management software very necessary. Lane’s prescriptions were followed up by a fiery speech from Gatehouse Media‘s President of Western U.S. Publishing Operations Jason Taylor (who also heads up the company’s events initiative, Gatehouse Live). Taylor pointed out that media companies already have a lot of the assets in place to power local events…

    David Hirschman/ Street Fight- 20 readers -