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… Every traffic source has some % of bot traffic, whether intentional or unintentional. Not only can you not monetize bot traffic, some bots are malicious, whether to scrape your content (e.g. spy tools) or to inflate the number of real visitors, and having these clicks co-mingled with your legitimate traffic stats could mislead your decision…
On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you’re a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy. Bot traffic—including scrapers, hackers, spammers, impersonators—has been estimated to ...