Bot Fraud

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 14 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    …, #InfluencerMarketing and #Startup–more than one-half of the tweets came from questionable accounts. This level of questionable activity could lead to a lot of wasted effort, and marketers are already wasting a lot of money on bot traffic and bot fraud. In examining just 11,000 tweets over a three-day period McCready found a network of fraud that led to 10.5…

    AllFacebookin Social Twitter- 12 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 9 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • The Bot Hunters

    …, bot fraud can be traced back to organized crime. It’s a new, lucrative racket without much oversight. A 2013 Adweek article went as far as to claim that bot fraud “involves organized crime, Russian millionaires, ex-bank robbers, and one-sixth of the computers in the U.S.” In that same article, White Ops chairman Jon Bond said: “I always joke, there…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • Powerful New Ad Fraud Detection Group Forms

    … to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot or a virus. The new organization, called White Ops, has the goal to study and end bot fraud. What is so interesting about the bot problem is how clear it is to everyone that the problem is occurring…

    Daily Conversions- 10 readers -
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