Bot Fraud

    • Facebook’s Latest Blunder and the Elephant in the Living Room

      The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

      Inside Facebookin Mobile Facebook- 11 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    … There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. However an analysis of more than 137,000 tweets by Ryan McCready, content editor at infographics design platform Venngage, suggests that hashtags may not be worth your time, and they may even…

    AllFacebookin Social Twitter- 9 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 7 readers -
  • Our (Other) 10 Favorite Stories of 2014

    …. The article sparked a really interesting conversation—a conversation I expect to get louder in the future as brands look for smarter ways to stand out. Bot Hunters (by Jordan Teicher): This story came to me out of the blue as I was killing time between panels at Advertising Week. The more I researched White Ops, an enterprise cyber-security firm…

    Jordan Teicher/ The Content Strategistin Content Facebook- 10 readers -
  • The Bot Hunters

    … are no poor bot vendors—you’re dead or you’re rich.” The worlds of advertising and criminality don’t usually mix, but bot fraud has been a serious problem for years. A comScore study from May 2012 to February 2013 suggested that 54 percent of display ads “never appeared in front of a human being.” Think of it like Mad Men meets Mad Max. The goal…

    Jordan Teicher/ The Content Strategist- 6 readers -
  • Powerful New Ad Fraud Detection Group Forms

    … to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot or a virus. The new organization, called White Ops, has the goal to study and end bot fraud. What is so interesting about the bot problem is how clear it is to everyone that the problem is occurring…

    Daily Conversions- 9 readers -
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