Bot Fraud

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    …, #InfluencerMarketing and #Startup–more than one-half of the tweets came from questionable accounts. This level of questionable activity could lead to a lot of wasted effort, and marketers are already wasting a lot of money on bot traffic and bot fraud. In examining just 11,000 tweets over a three-day period McCready found a network of fraud that led to 10.5…

    AllFacebookin Social Twitter- 19 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 11 readers -
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