Bot Fraud

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 22 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    … eight months old and averaged more than 17,000 shares/retweets. Certain industry related hashtags are subject to a lot of questionable and zerospam activity. More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. For almost all hashtags analyzed–including #Entrepreneur, #DigitalMarketing…

    AllFacebookin Social Twitter- 16 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 10 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…

    Jordan Teicher/ The Content Strategistin Content Facebook- 17 readers -
  • The Bot Hunters

    … If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

    Jordan Teicher/ The Content Strategist- 14 readers -
  • Powerful New Ad Fraud Detection Group Forms

    … to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot or a virus. The new organization, called White Ops, has the goal to study and end bot fraud. What is so interesting about the bot problem is how clear it is to everyone that the problem is occurring…

    Daily Conversions- 11 readers -
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