Bot Fraud

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    …, #InfluencerMarketing and #Startup–more than one-half of the tweets came from questionable accounts. This level of questionable activity could lead to a lot of wasted effort, and marketers are already wasting a lot of money on bot traffic and bot fraud. In examining just 11,000 tweets over a three-day period McCready found a network of fraud that led to 10.5…

    AllFacebookin Social Twitter- 18 readers -
  • Can Social Logins Help Online Retailers Fight Fraud? (Report)

    … Fraud is a massive drain on resources for many online companies. E-commerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and e-commerce sites could work together to curtail fraud by making more use of social logins…

    AllTwitterin Facebook- 10 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … trying to rid the digital world of bot fraud, the more I knew I had to write about them. The technical side of marketing may not be as sexy as the fleshy side infused with pop culture, but companies like White Ops are vital to the long-term success of brand publishing, and this particular company happened to be taking on Russian millionaires, bank…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
  • The Bot Hunters

    … If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • Powerful New Ad Fraud Detection Group Forms

    … to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot or a virus. The new organization, called White Ops, has the goal to study and end bot fraud. What is so interesting about the bot problem is how clear it is to everyone that the problem is occurring…

    Daily Conversions- 13 readers -
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