Bot Traffic

  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 22 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    …, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising: One-half, or more, of paid online display ads never appear in front of humans. Middleman agencies have been receiving kickbacks for traffic “volume discounts” based on fraudulent ad impressions. Ad networks and publishers knowingly trade bot traffic because it earns…

    AllTwitterin Display- 26 readers -
  • The Bot Hunters

    … conglomerate. Originally, the site was hurt by 12–14 percent bot traffic. After three months, White Ops had sliced fraudulent traffic to below 1 percent. White Ops has grown from seven employees to over 30 over the last year and now has offices in New York City, San Francisco, and British Columbia. Because of the sensitive nature of cyber security…

    Jordan Teicher/ The Content Strategist- 13 readers -
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