Bot Traffic

  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 14 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Accountability Group. Samuel Scott, director of marketing and communications at, has some suggestions for marketers, including demanding full disclosure from advertising partners and abandoning cost-per-impression campaigns until the market becomes more honest. Scott recommended using ad-fraud-detection software, blocking countries known…

    AllTwitterin Display- 22 readers -
  • The Bot Hunters

    … are no poor bot vendors—you’re dead or you’re rich.” The worlds of advertising and criminality don’t usually mix, but bot fraud has been a serious problem for years. A comScore study from May 2012 to February 2013 suggested that 54 percent of display ads “never appeared in front of a human being.” Think of it like Mad Men meets Mad Max. The goal…

    Jordan Teicher/ The Content Strategist- 6 readers -
  • Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It

    ​On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you’re a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy. Bot traffic—including scrapers, hackers, spammers, impersonators—has been estimated to ...

    Yael Grauer/ The Content Strategist- 22 readers -
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