Bot Traffic

  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 18 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud. The biggest issues…

    AllTwitterin Display- 26 readers -
  • The Bot Hunters

    … spend in 2014, according to a study published last January. Those buying ads are scammed out of spend by cyber criminals controlling fake traffic, and those selling legitimate ad space are forced to deal with a market plagued by artificially low rates. However, White Ops—an enterprise cyber-security company that launched in October 2013…

    Jordan Teicher/ The Content Strategist- 13 readers -
Get the top posts daily into your mailbox!