Bot Traffic

  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 18 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud. The biggest issues…

    AllTwitterin Display- 26 readers -
  • The Bot Hunters

    … If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

    Jordan Teicher/ The Content Strategist- 12 readers -
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