• How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 9 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • Why Programmatic Advertising Fraud Exists

    … users suffer from all of these improper incentives, mainly in the forms of poor user experience: slow-loading websites, click-bait journalism, excessive behavioral tracking, botnet and malware proliferation, and so on. And they’ve decided to take measures into their own hands. Last but not least, an obvious observation: Ad fraud simply doesn’t…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … agents, using random proxies (to rotate IP addresses), mimicking normal click-through rates, and in some cases, even mimicking real mouse movements from captured browser activity. All of these factors make it harder to fingerprint and block them. • Botnets: Botnets are generally a large array of personal (residential) computers that have been…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • Facebook Tests Onion URL for Tor Users

    … Facebook is experimenting with ways for security-conscious users to access the social network via Tor, and Alec Muffett, a software engineer for security infrastructure in the company’s London office, described the process in a note on the Protect the Graph page. He wrote: It’s important to us at Facebook to provide methods for people to use…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
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