• How to protect yourself against ad fraud

    … whitelists and blacklists is that it’s a reactive and manual process. It also isn’t perfect, since some bad actors can spoof their impressions to evade such tactics. Regardless, you should still use them — especially since they provide a competitive advantage against other less-diligent advertisers. Step 5: Consider private marketplaces Private…

    Ratko Vidakovic/ Marketing Landin Display How To's- 12 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
  • Why Programmatic Advertising Fraud Exists

    …. The Downside Of Open Marketplaces The programmatic advertising ecosystem is based on being open. This means that any advertiser or publisher should be free to participate in the marketplace. It’s an extremely democratizing concept, but it also creates an opportunity for bad actors to join the party and pollute it with not only a lack of quality…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … agents, using random proxies (to rotate IP addresses), mimicking normal click-through rates, and in some cases, even mimicking real mouse movements from captured browser activity. All of these factors make it harder to fingerprint and block them. • Botnets: Botnets are generally a large array of personal (residential) computers that have been…

    Ratko Vidakovic/ Marketing Landin Display- 26 readers -
  • Facebook Tests Onion URL for Tor Users

    … some assumptions of Facebook’s security mechanisms — for example, its design means that from the perspective of our systems, a person who appears to be connecting from Australia at one moment may the next appear to be in Sweden or Canada. In other contexts, such behavior might suggest that a hacked account is being accessed through a “botnet…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
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