Botnets

  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 16 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 34 readers -
  • Why Programmatic Advertising Fraud Exists

    … users suffer from all of these improper incentives, mainly in the forms of poor user experience: slow-loading websites, click-bait journalism, excessive behavioral tracking, botnet and malware proliferation, and so on. And they’ve decided to take measures into their own hands. Last but not least, an obvious observation: Ad fraud simply doesn’t…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
  • The Many Faces Of Programmatic Ad Fraud

    …, for example, but is no way related to Facebook’s actual ad inventory. After all, any Facebook user could tell you that there are no 300×250 or 728×90 banner placements. But with ad injection, inventory can be created on premium websites out of thin air. • Cookie Stuffing: The practice of cookie stuffing is nothing new to the world of online advertising…

    Ratko Vidakovic/ Marketing Landin Display- 32 readers -
  • Facebook Tests Onion URL for Tor Users

    … Facebook is experimenting with ways for security-conscious users to access the social network via Tor, and Alec Muffett, a software engineer for security infrastructure in the company’s London office, described the process in a note on the Protect the Graph page. He wrote: It’s important to us at Facebook to provide methods for people to use…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
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