Bottom Line

  • How Blogging Affects Your Bottom Line

    … you how blogging affects your bottom line. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion I can tell you firsthand that blogging will affect your business in a positive way. Just look at all of my businesses. KISSmetrics generates most of its leads due to the blog. Crazy Egg…

    Neil Patel/ Quick Sproutin How To's- 22 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    …: One-up The Competition: Uncommon SEO Initiatives For 2015Jeff Preston, Senior SEO Manager at DisneySession: Getting Things Done The Enterprise WayStephan Spencer, SEO Expert & AuthorSession: Productivity Hacks For Enterprise MarketersMorgan Brown, Head of Growth at TrueVault & QualarooSession: Marketing That Moves The Bottom Line For more…

    Loren Baker/ Search Engine Journalin SEO- 7 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 18 readers -
  • 3 Creative Affiliate Marketing Implementations

    …. There’s absolutely nothing fancy here or particularly unique about this site. It covers a relatively broad topic (investing) and Bottom Line Many publishers shy away from affiliate marketing as a monetization strategy, preferring instead to focus on easier and more common techniques such as display ads. However, as the examples above illustrate, these two are not mutually exclusive. For sites that generate the majority of their revenue from display ads, there may be incremental opportunities in affiliate marketing. …

    Michael Johnston/ MonetizeProsin Affiliate Display- 16 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … devices to track activity. If you have an app, enlist an SDK for tracking downstream engagement beyond the click to understand app interactions and begin to optimize toward lifetime value. The Bottom Line With terms like "people-based" marketing popping up, you may be poised to add a new term to your buzzword bingo card, but the reality…

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • Use Google Analytics to Measure the Impact of Video on Your Bottom Line

    … Land Watch the free eight-part bit-sized video mini-course First Name* Email* Use Your Course Login Recover Your Password Email This field is for validation purposes and should be left unchanged. Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course. The post Use Google Analytics to Measure the Impact of Video on Your Bottom Line appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 13 readers -
  • How Google’s Penguin 3.0 Is Playing Out Across The Web

    … at first. But it proved to be an interesting direction for moving forward with our research, the data being extremely useful for people outside of U.S. to use as benchmark in times of ranking turmoil. The Bottom Line How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re…

    Search Engine Landin SEO Twitter How To's- 15 readers -
  • Contextual Advertising: What Is It and Why?

    … at implementing different sites and see what works well. Wikipedia has a whole list of contextual advertising networks, including the now-defunct Yahoo Network. Oldies, but Goodies, Referencing Contextual Advertising Want some oldies but goodies? It may give you “context” for the “contextual marketing.” Here on the Internet Marketing Ninjas blog, we have…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 17 readers -
  • MART: The Secret to Successful Marketing Analytics

    … data. Keep in mind that this was before the days of big data, mobile, digital and social media. My audience was neither tech-savvy nor familiar with business intelligence (BI), but they knew marketing inside out. I love the field of marketing! So, I decided to put together something new for my presentations. I took some of the key principles we use…

    Kaan Turnali/ iAcquirein Social- 13 readers -
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