Bottom Line

  • How Blogging Affects Your Bottom Line

    … you how blogging affects your bottom line. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion I can tell you firsthand that blogging will affect your business in a positive way. Just look at all of my businesses. KISSmetrics generates most of its leads due to the blog. Crazy Egg…

    Neil Patel/ Quick Sproutin How To's- 19 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    …: One-up The Competition: Uncommon SEO Initiatives For 2015Jeff Preston, Senior SEO Manager at DisneySession: Getting Things Done The Enterprise WayStephan Spencer, SEO Expert & AuthorSession: Productivity Hacks For Enterprise MarketersMorgan Brown, Head of Growth at TrueVault & QualarooSession: Marketing That Moves The Bottom Line For more…

    Loren Baker/ Search Engine Journalin SEO- 6 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 16 readers -
  • 3 Creative Affiliate Marketing Implementations

    …. There’s absolutely nothing fancy here or particularly unique about this site. It covers a relatively broad topic (investing) and Bottom Line Many publishers shy away from affiliate marketing as a monetization strategy, preferring instead to focus on easier and more common techniques such as display ads. However, as the examples above illustrate, these two are not mutually exclusive. For sites that generate the majority of their revenue from display ads, there may be incremental opportunities in affiliate marketing. …

    Michael Johnston/ MonetizeProsin Affiliate Display- 14 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … in a variety of different manners and your strategy should reflect that. Consider the actions you take while on your mobile devices — that’s probably what your consumers are doing, too. Make things easy for them by enabling functionality such as click-to-call, which will facilitate a conversion that comes naturally on a phone (unlike a form…

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • Use Google Analytics to Measure the Impact of Video on Your Bottom Line

    … Land Watch the free eight-part bit-sized video mini-course First Name* Email* Use Your Course Login Recover Your Password Email This field is for validation purposes and should be left unchanged. Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course. The post Use Google Analytics to Measure the Impact of Video on Your Bottom Line appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 11 readers -
  • How Google’s Penguin 3.0 Is Playing Out Across The Web

    …. Overall, the changes came in at 4.4 on our scale of ranking changes. For comparison, the highest ranking changes factor we’ve ever seen with our tool was 5.6 during the HTTPS/SSL as Ranking Signal update. Some background: The Ranking Changes Factor is a metric we have calculated based on the changes we’ve seen in our data set, which includes…

    Search Engine Landin SEO Twitter How To's- 12 readers -
  • Contextual Advertising: What Is It and Why?

    … Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. But, what is it exactly? And, why should you care? And, if you do care, what do you do about it? What…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 16 readers -
  • MART: The Secret to Successful Marketing Analytics

    … leverage business data. Bottom Line MART is not a magical formula for marketing analytics. But what it does is highlight the key elements that every successful data platform should have. Coupled with the right technology, design and implementation, these principles extend beyond traditional marketing practices and can be applied to all forms…

    Kaan Turnali/ iAcquirein Social- 11 readers -
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