Bottom Line

  • How Blogging Affects Your Bottom Line

    … you how blogging affects your bottom line. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion I can tell you firsthand that blogging will affect your business in a positive way. Just look at all of my businesses. KISSmetrics generates most of its leads due to the blog. Crazy Egg…

    Neil Patel/ Quick Sproutin How To's- 21 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    …: One-up The Competition: Uncommon SEO Initiatives For 2015Jeff Preston, Senior SEO Manager at DisneySession: Getting Things Done The Enterprise WayStephan Spencer, SEO Expert & AuthorSession: Productivity Hacks For Enterprise MarketersMorgan Brown, Head of Growth at TrueVault & QualarooSession: Marketing That Moves The Bottom Line For more…

    Loren Baker/ Search Engine Journalin SEO- 6 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … are confident that changes in reach, audience numbers and interactions are the concrete metrics that measure brand awareness. What do you think? Does your company set objective goals for measuring brand awareness? What metrics do you use? Are you being asked to prove return on investment in dollar amounts? Leave your comments and questions in the box below. Tweet Tags: marketing research, measuring social media, social media metric, social media research, suzanne delzio …

    Social Media Examinerin EMail- 17 readers -
  • 3 Creative Affiliate Marketing Implementations

    …. There’s absolutely nothing fancy here or particularly unique about this site. It covers a relatively broad topic (investing) and Bottom Line Many publishers shy away from affiliate marketing as a monetization strategy, preferring instead to focus on easier and more common techniques such as display ads. However, as the examples above illustrate, these two are not mutually exclusive. For sites that generate the majority of their revenue from display ads, there may be incremental opportunities in affiliate marketing. …

    Michael Johnston/ MonetizeProsin Affiliate Display- 15 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … in a variety of different manners and your strategy should reflect that. Consider the actions you take while on your mobile devices — that’s probably what your consumers are doing, too. Make things easy for them by enabling functionality such as click-to-call, which will facilitate a conversion that comes naturally on a phone (unlike a form…

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • Use Google Analytics to Measure the Impact of Video on Your Bottom Line

    … Land Watch the free eight-part bit-sized video mini-course First Name* Email* Use Your Course Login Recover Your Password Email This field is for validation purposes and should be left unchanged. Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course. The post Use Google Analytics to Measure the Impact of Video on Your Bottom Line appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 12 readers -
  • How Google’s Penguin 3.0 Is Playing Out Across The Web

    … at first. But it proved to be an interesting direction for moving forward with our research, the data being extremely useful for people outside of U.S. to use as benchmark in times of ranking turmoil. The Bottom Line How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re…

    Search Engine Landin SEO Twitter How To's- 14 readers -
  • Contextual Advertising: What Is It and Why?

    … at implementing different sites and see what works well. Wikipedia has a whole list of contextual advertising networks, including the now-defunct Yahoo Network. Oldies, but Goodies, Referencing Contextual Advertising Want some oldies but goodies? It may give you “context” for the “contextual marketing.” Here on the Internet Marketing Ninjas blog, we have…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 16 readers -
  • MART: The Secret to Successful Marketing Analytics

    … leverage business data. Bottom Line MART is not a magical formula for marketing analytics. But what it does is highlight the key elements that every successful data platform should have. Coupled with the right technology, design and implementation, these principles extend beyond traditional marketing practices and can be applied to all forms…

    Kaan Turnali/ iAcquirein Social- 12 readers -
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