Bottom Line

  • How Blogging Affects Your Bottom Line

    … you how blogging affects your bottom line. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion I can tell you firsthand that blogging will affect your business in a positive way. Just look at all of my businesses. KISSmetrics generates most of its leads due to the blog. Crazy Egg…

    Neil Patel/ Quick Sproutin How To's- 31 readers -
  • Unveiling the Agenda For #SEJSummit Santa Monica

    …: One-up The Competition: Uncommon SEO Initiatives For 2015Jeff Preston, Senior SEO Manager at DisneySession: Getting Things Done The Enterprise WayStephan Spencer, SEO Expert & AuthorSession: Productivity Hacks For Enterprise MarketersMorgan Brown, Head of Growth at TrueVault & QualarooSession: Marketing That Moves The Bottom Line For more…

    Loren Baker/ Search Engine Journalin SEO- 9 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … have shifted over the past four years. As the eMarketer chart below shows, four years ago in August 2010, nearly 18% of marketers used sales as a metric for success. By August 2014, that number had actually dropped by 1% to 17%. Further, using “profits per customer” as a metric dropped from 9% to 6%. Also, following “revenues per customer” dropped…

    Social Media Examinerin EMail- 22 readers -
  • 3 Creative Affiliate Marketing Implementations

    …. There’s absolutely nothing fancy here or particularly unique about this site. It covers a relatively broad topic (investing) and Bottom Line Many publishers shy away from affiliate marketing as a monetization strategy, preferring instead to focus on easier and more common techniques such as display ads. However, as the examples above illustrate, these two are not mutually exclusive. For sites that generate the majority of their revenue from display ads, there may be incremental opportunities in affiliate marketing. …

    Michael Johnston/ MonetizeProsin Affiliate Display- 21 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … devices to track activity. If you have an app, enlist an SDK for tracking downstream engagement beyond the click to understand app interactions and begin to optimize toward lifetime value. The Bottom Line With terms like "people-based" marketing popping up, you may be poised to add a new term to your buzzword bingo card, but the reality…

    Kelly Wrather/ Search Engine Watch- 7 readers -
  • Use Google Analytics to Measure the Impact of Video on Your Bottom Line

    … Land Watch the free eight-part bit-sized video mini-course First Name* Email* Use Your Course Login Recover Your Password Email This field is for validation purposes and should be left unchanged. Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course. The post Use Google Analytics to Measure the Impact of Video on Your Bottom Line appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 23 readers -
  • How Google’s Penguin 3.0 Is Playing Out Across The Web

    … at first. But it proved to be an interesting direction for moving forward with our research, the data being extremely useful for people outside of U.S. to use as benchmark in times of ranking turmoil. The Bottom Line How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re…

    Search Engine Landin SEO Twitter How To's- 18 readers -
  • Contextual Advertising: What Is It and Why?

    … that is relevant to your visitor and related to your product or service. Elephant Relevancy If your product or service is social media marketing, you wouldn’t want to have a picture of an elephant on your site, for no reason. Unless.. you want people to be asking themselves why you have that elephant on your site (and click to a landing page…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 21 readers -
  • MART: The Secret to Successful Marketing Analytics

    … leverage business data. Bottom Line MART is not a magical formula for marketing analytics. But what it does is highlight the key elements that every successful data platform should have. Coupled with the right technology, design and implementation, these principles extend beyond traditional marketing practices and can be applied to all forms…

    Kaan Turnali/ iAcquirein Social- 18 readers -
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