Bounce Rate

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
Posts about Bounce Rate
  • 5 Easy Ways To Impress More Of Your Website Visitors

    … Your website is as good as it is going to get, right? Or is it? Websites are never actually finished. And, we can all improve our website, even if it is just a little bit. We can write better content, include more stunning graphics and make visitors stay even longer. After all, keeping visitors longer on our website helps with search rankings…

    Ashley Faulkes/ Famous Bloggersin Blogging- 10 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … to three top ranking factor used by Google to drive search results: Links: strong links and link votes play a major role in search rankings. Content: having quality content is more important than ever. RankBrain: Google’s AI ranking system. It’s no shock that links and content matter, but RankBrain is still relatively new. It’s Google’s…

    Adam Stetzer/ Search Engine Watch- 8 readers -
  • How to Crush Your Bounce Rate

    … expectations. Maybe it should not be placed up front. Maybe it should be placed farther down in the search results. Bounce rate is a key indicator of the quality of your website. Click To Tweet The bounce rate with any given search is an indicator of not just the quality, but also the relevancy of your website to that particular search. Do you…

    David Leonhardt/ Growmapin How To's- 11 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Sharing our 2015 Successes and Failures!

    … Wow, what a year! Many people may look at our stats and respond with meh… but we couldn’t be happier with the progress the site has made in the last year. The redesign, the increased attention to quality on posts, the time spent on research, it’s all paying off significantly. We did it all without increasing our budget and without buying any…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Research shows secrets of the top landing page optimizers

    … WiderFunnel has just released a new research report showing the habits of companies that get the best landing page optimization results. Download the Free Landing Page Optimization Research Report 2015For high traffic websites, LPO is often cited as the most profitable area to invest marketing funds. But which metrics should drive this type…

    Chris Goward/ WiderFunnel- 18 readers -
  • Questioning the Conventional Wisdom of Storytelling and User Experience

    … studies need to be done around this topic to truly test today’s conventional wisdom. A positive user experience isn’t always correlated with high time on site and low bounce rates. In the meantime, provide your audience with the content they’ve grown to expect from your brand. It’s okay to experiment, but don’t just blindly accept that storytelling, low bounce rates and high time on site always equate to a good user experience. This article originally appeared on Social Media Today. …

    Chad Pollitt/ Relevancein SEO Content- 23 readers -
  • Essential eCommerce Industry Stats For Page Speed

    … Affects eCommerce Conversion Rates According to Radware, a one second delay in page time equals a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction. Webperformance Today found that for every one second of improvement, experienced a 2% jump in conversions. Consider Auto Anything, an eCommerce store…

    Jon Correll/ 16 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … down the road (or funnel). Simply put, advertising is a bottom-of-the-funnel marketing strategy in which the customer and sales share control, whereas content marketing is a top-of-the-funnel strategy in which the customer is in control. The modern sales funnel from BizOxygen illustrates this concept below: Realization #2: Micro Conversions…

    Relevancein Content- 22 readers -
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