Bounce Rate

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
Posts about Bounce Rate
    • Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?

      With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too. If you are looking to take your blog to the next level, it’s important these metrics a ...

      The Blog Herald- 17 readers -
  • 5 Easy Ways To Impress More Of Your Website Visitors

    … Your website is as good as it is going to get, right? Or is it? Websites are never actually finished. And, we can all improve our website, even if it is just a little bit. We can write better content, include more stunning graphics and make visitors stay even longer. After all, keeping visitors longer on our website helps with search rankings…

    Ashley Faulkes/ Famous Bloggersin Blogging- 22 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 23 readers -
  • How to Crush Your Bounce Rate

    … One of the top factors that any business looks at when deciding what to promote or to improve is the return rate (which is NOT the same thing as the “rate of return”). The quantity of returns is a key indicator of customer satisfaction. If customers keep returning a toy or a gadget to the store, it most likely means that the product doesn’t…

    David Leonhardt/ Growmapin How To's- 34 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
  • Sharing our 2015 Successes and Failures!

    … seconds Bounce Rate down 48.51% to 36.64% New Sessions down 5.63% to 85.46% Again… not a penny spent on content promotion and we experienced that engagement! With the new site design, we did focus on speed and responsiveness quite a bit – and I believe it paid off. Add our email newsletter, feed readers, social followers, webinar attendees…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Research shows secrets of the top landing page optimizers

    … rated time on page lower on the list of metrics to track. “Tracking time on page can be useful as an analytics metric,” says Olivia Williams, a WiderFunnel Optimization Manager. “But be careful — time on page can be positive or negative depending on the situation and your conversion goal.” Bounce rate came in fourth, with 32% of respondents…

    Chris Goward/ WiderFunnel- 33 readers -
  • Essential eCommerce Industry Stats For Page Speed

    … selling auto parts and accessories. They cut their page load time in half resulting in a 9% increase in concession rate, an 11% increase in average ticket size and about a 13% increase in sales. Take the Time to Test Your Website It’s a good idea to put your site though a speed test. It’ll help you discover the weak links and fix them. Many tools…

    Jon Correll/ conversionvoodoo.com- 24 readers -
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