Bounce Rate

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
Posts about Bounce Rate
  • 5 Easy Ways To Impress More Of Your Website Visitors

    … Your website is as good as it is going to get, right? Or is it? Websites are never actually finished. And, we can all improve our website, even if it is just a little bit. We can write better content, include more stunning graphics and make visitors stay even longer. After all, keeping visitors longer on our website helps with search rankings…

    Ashley Faulkes/ Famous Bloggersin Blogging- 13 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 15 readers -
  • How to Crush Your Bounce Rate

    … to make sure that the user experience is smooth and that your content immediately communicates to your targeted visitors that they are in the right place. Speed up load time One of the biggest wastes is that never even sees your website because they get impatient waiting for it to load. Those bounces could be good customers. So the most basic way…

    David Leonhardt/ Growmapin How To's- 16 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • Sharing our 2015 Successes and Failures!

    … traffic… this is all organic growth! Omitting sessions from referral spam sources, here’s our final stats for year over year compared to 2014: Sessions up 14.63% to 728,685 Organic traffic up 46.32% to 438,950 Users up 8.17% to 625,764 Page views up 30.13% to 1,189,333 Pages per Session up 13.52% to 1.63 Session Duration up 4.70% to 46…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Research shows secrets of the top landing page optimizers

    … rated time on page lower on the list of metrics to track. “Tracking time on page can be useful as an analytics metric,” says Olivia Williams, a WiderFunnel Optimization Manager. “But be careful — time on page can be positive or negative depending on the situation and your conversion goal.” Bounce rate came in fourth, with 32% of respondents…

    Chris Goward/ WiderFunnel- 21 readers -
  • Essential eCommerce Industry Stats For Page Speed

    … Affects eCommerce Conversion Rates According to Radware, a one second delay in page time equals a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction. Webperformance Today found that for every one second of improvement, Walmart.com experienced a 2% jump in conversions. Consider Auto Anything, an eCommerce store…

    Jon Correll/ conversionvoodoo.com- 18 readers -
  • Three Realizations Needed to Prove Content Marketing ROI

    … micro conversions that support them. To prove any sort of returns on your content marketing efforts, you’ve first got to understand what to measure and why. Know the intent of each content asset and establish relevant metrics for benchmarking success. Traffic, pages viewed, bounce rate, time on page, and ungated downloads are all examples…

    Relevancein Content- 26 readers -
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