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Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...
… the converse is equally true. As a business owner, it is essential to embrace online reviews, read critic suggestions, respond to customer praises and complaints, and most importantly, make necessary changes to better improve customer experience. Following these steps will not only raise the number of positive online reviews, but also increase business. The post Why Online Reviews are Important for Your Business appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …