• Brand Storytelling 101: 6 Must Have Content Elements

    … Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose…

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  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand…

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  • How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

    … leads using social media and content marketing to nurture relationships. Share this helpful resource with your friends and colleagues! Join me and register for FREE Webinar: How to Build a Social Media Plan that Rocks Results!Click To Tweet Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Irresistible Content Curation and Creation -Free Webinar Live Training Who Are You? The What, Why and How to Develop Your Personal Brand …

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  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

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