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Google is touting a new study this week that concludes "Search Ads Lift Brand Awareness." What the study should be titled, though, is "The Top Search Ad Lifts Brand Awareness". This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive.
… friends were sharing. But it was to get worse. Brands discovered that status updates pushed into followers' news feeds were a powerful form of free advertising to a captive audience. Soon, more and more brand content began to compete for the same limited space and attention. Such news feed clutter became a major concern for the bean counters…