Brand Advocacy

  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 19 readers -
  • 5 Effective App Marketing and Distribution Strategies

    … journalists, bloggers, and YouTube app reviewers to cover your app and publish their review once the app releases. Purchase Facebook ads to ensure that your app reaches your target demographic. 4. Partner with other brands. Think of a company, app, or celebrity that complements your product well. Now imagine you combined your products, services…

    ReveNewsin Social Google Facebook- 18 readers -
  • Where and How Brands Can Reach Millennials

    … During the first quarter of 2015, millennials overtook Generation X to become the largest generation in the U.S. workforce with over 53 million workers, according to PewResearch Center. This should perk the ears of any company who is attempting to capture and keep a healthy market share of this generation. Brands need to understand millennials…

    ReveNewsin How To's- 12 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …, personality, experience, and conscience of the corporation and the people within it. Here are some key statistics on the influence of brand on consumer purchase decisions: Advocacy – 38% of people recommend a brand they like or follow on social media. Brand – 21% of consumers say they pruchased a new product because it was from a brand they like…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • Report: Adoption of Enterprise Social Technologies is Slow

    … respondents expressed a desire to utilize more social tools to effectively crowdsource branding and real time brand engagement with their employees. Most wanted to turn employees into active advocates and brand champions; why wouldn’t they when brand advocacy can be so powerful. Other reasons for the interest in enterprise social technologies…

    Inside Facebookin Social- 19 readers -
  • 7 Things All Great Brands have in Common

    … A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, however not all businesses…

    Cormac Reynolds/ ReveNewsin Social Twitter- 9 readers -
  • Social Media is Not Your Problem

    …. Brands don’t need to individually high-five every single customer after every purchase. But when someone puts up their hand to say, “I loved it,” or “I hated it,” then brands need to take ownership of that and respond. And immediacy is a key factor in these times of social media. The example Scott gives in the book is a story that happened to him…

    Jay Baer/ Convince and Convertin Social Content Twitter- 5 readers -
  • Your Tweets are NOT Your Own

    … with? Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand. Instead, brand and organizational leadership should…

    Pam Marketing Nutin Social Twitter- 6 readers -
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