Brand Advocacy

  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 15 readers -
  • 5 Effective App Marketing and Distribution Strategies

    … updates with bug fixes and more content! These are just a few of the ways to promote your app. Mix and match, or get creative and play with an idea. The best way to raise your numbers is to be unique and memorable. About Sarah Smith Sarah is a blogger, marketer and creative in general at the Orange Digital blog, Brisbane’s leading web design agency., and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books. …

    ReveNewsin Social Google Facebook- 17 readers -
  • Where and How Brands Can Reach Millennials

    … alternative for companies. They can make useful and engaging content that doesn’t shove their brand in millennials faces and, therefore, receive better results. About Missy Ward Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites. Visit her affiliate marketing blog at MissyWard.com. …

    ReveNewsin How To's- 10 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 26 readers -
  • Report: Adoption of Enterprise Social Technologies is Slow

    … respondents expressed a desire to utilize more social tools to effectively crowdsource branding and real time brand engagement with their employees. Most wanted to turn employees into active advocates and brand champions; why wouldn’t they when brand advocacy can be so powerful. Other reasons for the interest in enterprise social technologies…

    Inside Facebookin Social- 19 readers -
  • 7 Things All Great Brands have in Common

    … A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, however not all businesses…

    Cormac Reynolds/ ReveNewsin Social Twitter- 8 readers -
  • Social Media is Not Your Problem

    …. Brands don’t need to individually high-five every single customer after every purchase. But when someone puts up their hand to say, “I loved it,” or “I hated it,” then brands need to take ownership of that and respond. And immediacy is a key factor in these times of social media. The example Scott gives in the book is a story that happened to him…

    Jay Baer/ Convince and Convertin Social Content Twitter- 4 readers -
  • Your Tweets are NOT Your Own

    …. Episode Highlights Why Your Tweets are Not Your Own Everything you do online is a representation of the brand you work for The importance of an employee brand advocacy program Social media will reveal your organization from the inside out before transforming it Supporting Resources: How to Subscribe to Social Zoom Factor Podcast About the Author…

    Pam Marketing Nutin Social Twitter- 5 readers -
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