Brand Advocacy

  • What is Brand Advocacy? How Do You Cultivate It?

    … As I look back at the last decade of our own agency’s clientele, many customers have come and gone who we inadvertently met through our inbound marketing efforts. However, the foundation of our business has been word-of-mouth marketing from those customers we’ve produced results for over the years. In fact, three of the proposals that we’re…

    Douglas Karr/ Marketing Technology Blogin How To's- 25 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 19 readers -
  • 5 Effective App Marketing and Distribution Strategies

    … updates with bug fixes and more content! These are just a few of the ways to promote your app. Mix and match, or get creative and play with an idea. The best way to raise your numbers is to be unique and memorable. About Sarah Smith Sarah is a blogger, marketer and creative in general at the Orange Digital blog, Brisbane’s leading web design agency., and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books. …

    ReveNewsin Social Google Facebook- 22 readers -
  • Where and How Brands Can Reach Millennials

    … During the first quarter of 2015, millennials overtook Generation X to become the largest generation in the U.S. workforce with over 53 million workers, according to PewResearch Center. This should perk the ears of any company who is attempting to capture and keep a healthy market share of this generation. Brands need to understand millennials…

    ReveNewsin How To's- 12 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    … We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Report: Adoption of Enterprise Social Technologies is Slow

    … respondents expressed a desire to utilize more social tools to effectively crowdsource branding and real time brand engagement with their employees. Most wanted to turn employees into active advocates and brand champions; why wouldn’t they when brand advocacy can be so powerful. Other reasons for the interest in enterprise social technologies…

    Inside Facebookin Social- 19 readers -
  • 7 Things All Great Brands have in Common

    … A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, however not all businesses…

    Cormac Reynolds/ ReveNewsin Social Twitter- 9 readers -
  • Social Media is Not Your Problem

    …. Brands don’t need to individually high-five every single customer after every purchase. But when someone puts up their hand to say, “I loved it,” or “I hated it,” then brands need to take ownership of that and respond. And immediacy is a key factor in these times of social media. The example Scott gives in the book is a story that happened to him…

    Jay Baer/ Convince and Convertin Social Content Twitter- 5 readers -
  • Your Tweets are NOT Your Own

    … with? Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand. Instead, brand and organizational leadership should…

    Pam Marketing Nutin Social Twitter- 7 readers -
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