Brand Advocacy

  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 17 readers -
  • 5 Effective App Marketing and Distribution Strategies

    … journalists, bloggers, and YouTube app reviewers to cover your app and publish their review once the app releases. Purchase Facebook ads to ensure that your app reaches your target demographic. 4. Partner with other brands. Think of a company, app, or celebrity that complements your product well. Now imagine you combined your products, services…

    ReveNewsin Social Google Facebook- 18 readers -
  • Where and How Brands Can Reach Millennials

    … During the first quarter of 2015, millennials overtook Generation X to become the largest generation in the U.S. workforce with over 53 million workers, according to PewResearch Center. This should perk the ears of any company who is attempting to capture and keep a healthy market share of this generation. Brands need to understand millennials…

    ReveNewsin How To's- 10 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …, personality, experience, and conscience of the corporation and the people within it. Here are some key statistics on the influence of brand on consumer purchase decisions: Advocacy – 38% of people recommend a brand they like or follow on social media. Brand – 21% of consumers say they pruchased a new product because it was from a brand they like…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • How to Cultivate Loyal Customers With Social Media

    … way to maintain the trust of your community is to keep your promises. If you tell fans you’ll respond to their messages by 2pm, then make sure you respond no later than 2pm. If your promotion ends on December 10, keep the promotion going until that date. If you do make a mistake or end up with a social media crisis, the first thing you should do…

    Social Media Examinerin Social How To's- 27 readers -
  • Report: Adoption of Enterprise Social Technologies is Slow

    … respondents expressed a desire to utilize more social tools to effectively crowdsource branding and real time brand engagement with their employees. Most wanted to turn employees into active advocates and brand champions; why wouldn’t they when brand advocacy can be so powerful. Other reasons for the interest in enterprise social technologies…

    Inside Facebookin Social- 19 readers -
  • 7 Things All Great Brands have in Common

    … A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, however not all businesses…

    Cormac Reynolds/ ReveNewsin Social Twitter- 8 readers -
  • Social Media is Not Your Problem

    …. via Scott Stratten Twitter In line at JFK International Airport, a Delta agent essentially told Scott off. He tweeted it because he was angry and, in his words, he’s “a self-entitled social media diva.” Delta replied just a few minutes later saying that was terrible and how sorry they were. “I didn’t want a voucher, I didn’t want a coupon, I…

    Jay Baer/ Convince and Convertin Social Content Twitter- 4 readers -
  • Your Tweets are NOT Your Own

    …. Episode Highlights Why Your Tweets are Not Your Own Everything you do online is a representation of the brand you work for The importance of an employee brand advocacy program Social media will reveal your organization from the inside out before transforming it Supporting Resources: How to Subscribe to Social Zoom Factor Podcast About the Author…

    Pam Marketing Nutin Social Twitter- 5 readers -
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