Brand Advocate

  • How brands can avoid getting dragged down the aisle of internet infamy

    … and from his seat and bloodied. It got me thinking: Do most employees embrace their status as brand representatives? An empowered and engaged workforce is your brand’s first line of defense against a potential PR disaster. People who consider themselves brand representatives don’t spit in customers’ food or write racist remarks on receipts. Instead…

    {grow}in Social How To's- 18 readers -
  • What is Brand Advocacy? How Do You Cultivate It?

    … As I look back at the last decade of our own agency’s clientele, many customers have come and gone who we inadvertently met through our inbound marketing efforts. However, the foundation of our business has been word-of-mouth marketing from those customers we’ve produced results for over the years. In fact, three of the proposals that we’re…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
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