Brand Advocate

  • What is Brand Advocacy? How Do You Cultivate It?

    …% of all purchase decisions, Word-of-Mouth is the leading influence Tweet This! Advocacy drives $6 trillion of annual consumer spending Tweet This! What is Brand Advocacy? In marketing, a brand advocate is a person, employee, influencer, or customer who speaks favorably of a brand or product, resulting in positive word-of-mouth (WOM) messages about…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • 4 Tools to Improve Your Social Media Marketing

    … Does social media marketing contribute to your bottom line? Are you looking for tools to boost your ROI? As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively. In this article you’ll discover four tools to improve your social media marketing…

    Pratik Dholakiya/ Social Media Examinerin Social- 24 readers -
  • The secret to getting me to become your brand advocate

    … classes and speeches. I would guess in the last 12 months 5,000 people have heard me mention IBM and they are not paying me to do it. I BELIEVE in what they are doing and they gave me extraordinary insight — not a sales pitch — so I could do my job better. That is advocacy done right. 5. Agency for advocacy? In my book Return On Influence (the first…

    {grow}in Twitter- 10 readers -
  • Your Tweets are NOT Your Own

    … Podcast: Play in new window | Download Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself…

    Pam Marketing Nutin Social Twitter- 9 readers -
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