Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…

    AllFacebookin Social- 20 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    … Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.” That is, the amount…

    Inside Facebookin Social- 11 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 17 readers -
  • How to Use Your Email List to Find Your Best Customers

    … following up with additional information and look to extend the relationship beyond the inbox. 2. Click-throughs to product introductions or features Once you find out which people are opening your emails the most, take a look at which customers are consistently clicking through to the content you put in your emails. This could be a blog post…

    Constant Contactin EMail How To's- 20 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …-wide email with links to the latest blog post (or whatever content on hand) and a request for tweets, LinkedIn posts and so on. But having employees act as brand ambassadors at all can be scary (and should be extensively considered/planned out ahead of time). Here’s why: Best case: They share as requested and interact positively with your potential…

    Mary C. Long/ AllFacebookin Social- 26 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 24 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 13 readers -
  • Using Culture to Humanize Your Content

    … an example of this with Southwest Airlines. On a recent flight to New Orleans, my flight attendant took liberties with the in-flight instructions and inserted a few hilarious quips. This has apparently become “a thing” with Southwest attendants to the point where a similar episode caught the attention of about 2 million people: The best part about…

    Relevancein Social Content Facebook- 8 readers -
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