Brand Ambassadors

  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    … quick feedback. And they’ll set a positive tone for others that will help you attract more customers and bolster engagement rates. Those are the metrics that matter. Always seeking innovative ways to create organic, meaningful connections between artists and their fans, Cassie Petrey formed Crowd Surf in 2007. The Los Angeles-based company provides catered and specialized marketing services to clients at some of music’s biggest labels. Image courtesy of Nicu Buculei on Flickr. …

    Inside Facebookin Social- 6 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 7 readers -
  • How to Use Your Email List to Find Your Best Customers

    … following up with additional information and look to extend the relationship beyond the inbox. 2. Click-throughs to product introductions or features Once you find out which people are opening your emails the most, take a look at which customers are consistently clicking through to the content you put in your emails. This could be a blog post…

    Constant Contactin EMail How To's- 16 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …, as “there’s so much more your employees can do to help build your company’s brand.” To name a few: Posting anonymous Glassdoor reviews. Referring high-quality candidates for hard-to-fill roles. Providing feedback on the employee experience. Speaking at or hosting events. Creating content. Depending on the effort employees commit to any advocacy on your…

    Mary C. Long/ AllFacebookin Social- 18 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 15 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 9 readers -
  • Using Culture to Humanize Your Content

    … to the employees is by crafting an intentional employee experience with core values and culture at the center. Empowering brand ambassadors I like to think of these passionate team members as “Brand Ambassadors”– they eat, sleep and breathe the brand throughout every customer interaction…especially through content creation. The easiest way to bring…

    Relevancein Social Content Facebook- 6 readers -
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