Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … Customer service is at an all-time high and rising. 97 percent of consumers worldwide consider customer service very important or somewhat important, while 62 percent have abandoned a brand because of poor customer service (source: Microsoft 2015 Global State of Multichannel Customer Service). There is no substitute for driving and reinforcing brand…

    AllFacebookin Social- 15 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    … Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.” That is, the amount…

    Inside Facebookin Social- 9 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 10 readers -
  • How to Use Your Email List to Find Your Best Customers

    … following up with additional information and look to extend the relationship beyond the inbox. 2. Click-throughs to product introductions or features Once you find out which people are opening your emails the most, take a look at which customers are consistently clicking through to the content you put in your emails. This could be a blog post…

    Constant Contactin EMail How To's- 19 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …-wide email with links to the latest blog post (or whatever content on hand) and a request for tweets, LinkedIn posts and so on. But having employees act as brand ambassadors at all can be scary (and should be extensively considered/planned out ahead of time). Here’s why: Best case: They share as requested and interact positively with your potential…

    Mary C. Long/ AllFacebookin Social- 22 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 21 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 10 readers -
  • Using Culture to Humanize Your Content

    … to the employees is by crafting an intentional employee experience with core values and culture at the center. Empowering brand ambassadors I like to think of these passionate team members as “Brand Ambassadors”– they eat, sleep and breathe the brand throughout every customer interaction…especially through content creation. The easiest way to bring…

    Relevancein Social Content Facebook- 7 readers -
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