Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…

    AllFacebookin Social- 23 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    … Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.” That is, the amount…

    Inside Facebookin Social- 12 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 19 readers -
  • How to Use Your Email List to Find Your Best Customers

    … spent any time looking into your email list to find your best customers? I’d love to hear your best advice. About the author: Ali Hyatt leads marketing and product for Upward Labs, which creates software for businesses to build and manage brand ambassador programs to drive customer engagement and increase revenue and reach. Upward Labs…

    Constant Contactin EMail How To's- 25 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …-wide email with links to the latest blog post (or whatever content on hand) and a request for tweets, LinkedIn posts and so on. But having employees act as brand ambassadors at all can be scary (and should be extensively considered/planned out ahead of time). Here’s why: Best case: They share as requested and interact positively with your potential…

    Mary C. Long/ AllFacebookin Social- 28 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 27 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 18 readers -
  • Using Culture to Humanize Your Content

    … source of ideas, inspiration, and energy. If you’re willing to spend the big bucks on clogging your neighbor’s Facebook feed – why not invest in your own nest instead? Marketing from the inside out The basis of a truly modern brand goes well beyond logo and tagline. It is heavily influenced by organizational culture including core values…

    Relevancein Social Content Facebook- 8 readers -
  • How College Ambassadors Can Revamp Your Brand

    … bestseller list after it had already been out for a year. Seamless used brand ambassadors to increase monthly sales on campuses by 320 percent. And Nestlé reps helped increase applications for their engineering and business programs by 64 percent. “You’ve got the sweet spot of all things,” Corradino said. “You’ve got the 18-plus demographic, you’ve got some disposable income, and you’ve got a receptive audience. If you reach these people early on, you can create brand loyalty. It’s a no-brainer.” …

    Jillian Richardson/ The Content Strategistin Content Google How To's YouTube- 19 readers -
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