Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … who already like your brand and product. Start by reaching out to people who are buying and recommending your product, and turn them into brand ambassadors. Empower them with media tools and targeted information about your holiday campaigns that they can directly promote for you to people they know, or to people who are influenced by them…

    AllFacebookin Social- 17 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    …, and an even smaller number will engage with them. Understanding that not every consumer will become a brand ambassador is a bitter pill to swallow. However, once you’ve taken that pill and learned what certain groups of fans want, here are four ways to elevate regular fans to all-important brand ambassadors. 1) Give them some credit It’s simple…

    Inside Facebookin Social- 9 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 11 readers -
  • How to Use Your Email List to Find Your Best Customers

    You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find your best customers? Your email subscribers have opted-in to learn more about your business.

    Constant Contact- 19 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …-wide email with links to the latest blog post (or whatever content on hand) and a request for tweets, LinkedIn posts and so on. But having employees act as brand ambassadors at all can be scary (and should be extensively considered/planned out ahead of time). Here’s why: Best case: They share as requested and interact positively with your potential…

    Mary C. Long/ AllFacebookin Social- 23 readers -
  • How to Own Your Blogger Outreach Process

    … At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world…

    Kristen Matthews/ Convince and Convertin Content How To's- 22 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … are not able to provide a fresh set of eyes to brand image or a user experience. Your own opinion cannot be trusted. However, passionate brand fans who weigh in on different components of your brand bring both passion and the perspective of the consumers you are targeting. Do you have any tips or questions when it comes to a brand ambassador strategy? Let’s chat in the comments below, and cheers to a good discussion! …

    Kristen Matthews/ Convince and Convert- 11 readers -
  • Using Culture to Humanize Your Content

    …, content marketing has become a commodity-fueled numbers game that oversaturates social media feeds, inboxes and our brains to the point where we spend more time trying to avoid bad content than actually solving our challenges. So the question becomes: how do we, as marketers, conceptualize and create meaningful content that has staying power? Most…

    Relevancein Social Content Facebook- 7 readers -
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