Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … who already like your brand and product. Start by reaching out to people who are buying and recommending your product, and turn them into brand ambassadors. Empower them with media tools and targeted information about your holiday campaigns that they can directly promote for you to people they know, or to people who are influenced by them…

    AllFacebookin Social- 20 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    … Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.” That is, the amount…

    Inside Facebookin Social- 10 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 13 readers -
  • How to Use Your Email List to Find Your Best Customers

    … spent any time looking into your email list to find your best customers? I’d love to hear your best advice. About the author: Ali Hyatt leads marketing and product for Upward Labs, which creates software for businesses to build and manage brand ambassador programs to drive customer engagement and increase revenue and reach. Upward Labs…

    Constant Contactin EMail How To's- 20 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …, as “there’s so much more your employees can do to help build your company’s brand.” To name a few: Posting anonymous Glassdoor reviews. Referring high-quality candidates for hard-to-fill roles. Providing feedback on the employee experience. Speaking at or hosting events. Creating content. Depending on the effort employees commit to any advocacy on your…

    Mary C. Long/ AllFacebookin Social- 24 readers -
  • How to Own Your Blogger Outreach Process

    … At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world…

    Kristen Matthews/ Convince and Convertin Content How To's- 24 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 13 readers -
  • Using Culture to Humanize Your Content

    … an example of this with Southwest Airlines. On a recent flight to New Orleans, my flight attendant took liberties with the in-flight instructions and inserted a few hilarious quips. This has apparently become “a thing” with Southwest attendants to the point where a similar episode caught the attention of about 2 million people: The best part about…

    Relevancein Social Content Facebook- 8 readers -
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