Brand Ambassadors

  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …. This is guaranteed to deliver positive results because consumers are much more likely to make purchases when they receive recommendations from family members, friends or other trusted sources. Leverage user-generated content Coupled with influencer marketing strategy and tactics, inspiring the creation and utilization of user-generated content is a highly…

    AllFacebookin Social- 14 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    …, and an even smaller number will engage with them. Understanding that not every consumer will become a brand ambassador is a bitter pill to swallow. However, once you’ve taken that pill and learned what certain groups of fans want, here are four ways to elevate regular fans to all-important brand ambassadors. 1) Give them some credit It’s simple…

    Inside Facebookin Social- 8 readers -
  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 9 readers -
  • How to Use Your Email List to Find Your Best Customers

    You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find your best customers? Your email subscribers have opted-in to learn more about your business.

    Constant Contact- 17 readers -
  • The Good, Bad & Scary of Employee Advocacy Through Social

    …, as “there’s so much more your employees can do to help build your company’s brand.” To name a few: Posting anonymous Glassdoor reviews. Referring high-quality candidates for hard-to-fill roles. Providing feedback on the employee experience. Speaking at or hosting events. Creating content. Depending on the effort employees commit to any advocacy on your…

    Mary C. Long/ AllFacebookin Social- 22 readers -
  • How to Own Your Blogger Outreach Process

    … in an organized amount of time, the campaign approach is used. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Relationships are ongoing, posts are more than once, and the shout-outs are more authentic and trusted when consumers see a brand as part of a blogger’s “regular life.” When going…

    Kristen Matthews/ Convince and Convertin Content How To's- 18 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … new, it’s great to have a bird’s eye view of all of the relationship statuses and notes pertaining to your marketing relationships. Creative Ways to Stay On the Brain Sometimes it’s as simple as a single mention of your brand name to trigger an update from your network. Obviously, you don’t want to look desperate or like you’re using them, so…

    Kristen Matthews/ Convince and Convert- 10 readers -
  • Using Culture to Humanize Your Content

    … to the employees is by crafting an intentional employee experience with core values and culture at the center. Empowering brand ambassadors I like to think of these passionate team members as “Brand Ambassadors”– they eat, sleep and breathe the brand throughout every customer interaction…especially through content creation. The easiest way to bring…

    Relevancein Social Content Facebook- 7 readers -
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